Digital-First Innovation at ITC Green Center Phase II Building 3 with Autodesk

ITC, one of India's largest FMCG conglomerates, has always been innovative with its ethos of "Putting India First." This commitment also extends to its infrastructure development, where ITC integrates the latest technologies to drive efficiency, sustainability, and accountability.

A reflection of this vision, ITC Green Center Phase II Building 3 is a milestone project setting new standards in construction through a modern approach. To enhance project management and predictability, ITC adopted digital transformation by integrating the Building Information Model (BIM), making workflows automated and paperless.

To support this transformation, ITC also implemented the Common Data Environment (CDE) in collaboration with Autodesk Construction Cloud (ACC) to assure accountability and traceability and adhere to ISO 19650 standards. By making this strategic change, ITC strengthened its position as a leader and obtained the prestigious Project Kitemark certification, being the first in India and the fourth worldwide.

The ITC Green Center Phase II Building 3 project is a blueprint for future advancements, showing how Autodesk solutions are transforming project execution, teamwork, and long-term operational efficiency with tangible benefits.

A key aspect for any successful construction project is to have a unified workflow that enhances accuracy, offers transparency, and meets evolving project demands. However, for the Green Center Phase II Building 3 project, the first step toward digital transformation was to build a solid foundation.

To build this foundation, ITC turned to Autodesk's Construction Cloud and BIM solutions. With the help of these solutions, ITC empowered its teams to work from a single source of truth and navigate through complex challenges, such as fragmented workflows, skill gaps, and transition to cloud-based collaborations.

Streamlined Execution with a Unified Digital Ecosystem

ACC played an instrumental role in ITC's attempt to go digital. With centralized project documentation, all stakeholders could access a single source of truth, which helped reduce errors and accelerate decision-making. By integrating BIM, ITC improved cost estimation and scheduling, making planning and execution more precise than ever.

Standardized Processes for Improved Accountability

ITC strategically implemented Integrated Digital Delivery (IDD) to ensure all project phases were organized through structured digital workflows. One of the most significant milestones was to achieve Kitemark Certification for ISO 19650. This certification enhanced compliance and reinforced ITC's dedication to standardization and efficiency.

Simplified Document Management for Better Tracking

The efficiency of this project was increased with a structured approach to document management. A folder-level organization system and clear naming conventions made document retrieval easy, eliminated confusion, and reduced wasted time. These measures collectively enhanced traceability and improved project oversight.

The Digital Pentagon Framework

The Digital Pentagon framework was the central hub of ITC's digital transformation. It unified key project areas, including design management, quality assurance, project documentation, project management, and digital procurement, under a cohesive vision.

Beyond the framework, the Digital Pentagon became a unifying symbol for ITC, promoting ownership, collaboration, and efficiency across teams. As a strategic tool, it drove continuous innovation and optimized workflows and other key areas, such as data mining, spend analytics, and procurement classification.

The comprehensive suite of Autodesk solutions brought innovation to the AEC industry and helped ITC set a new standard for digital construction in India.

Building Information Modeling (BIM) Approach

The BIM approach enabled ITC to integrate 4D and 5D models for detailed project simulations, optimizing resource allocation, improving risk management, and enhancing scheduling, cost estimation, and design collaboration. This led to improved project accuracy, reduced delays, and better management of cost overruns.

Autodesk Construction Cloud (ACC)

ACC was the foundation of ITC's digital transformation, revolutionizing project execution through real-time collaboration, automation, and centralized data management. This helped teams work together, while eliminating inefficiencies and ensuring seamless coordination across stakeholders. Its Correspondence Module significantly enhanced traceability and accountability, making the ITC Green Center Phase II Building 3 project a benchmark in the industry.

Common Data Environment (CDE)

CDE enabled ITC to access centralized data, such as drawings, documents, models, and schedules, while ensuring the traceability of project documentation. This improved version control, reduced errors and avoided redundancies for a smoother workflow.

Design for Manufacture and Assembly (DfMA)

Due to the implementation of DfMA, ~60% of the MEP (Mechanical, Electrical, and Plumbing) fabrication was shifted to factory-based production, improving both quality and efficiency. This move enabled precise planning and reduced on-site installation time. Innovations such as specialized clamps and the DfMA process allowed the fire pump room module to be completed in 10 hours, showcasing the power of modern fabrication techniques.

Photos Module

Phase I involved a reinforced cement-concrete structure, while Phase II transitioned to a composite steel structure. Despite both projects having similar complexities, ITC made major improvements in project documentation and site monitoring in Phase II. By implementing Autodesk's Photos Module, they enhanced the efficiency and accuracy of these processes.

The number of site images expanded from 5,400 to 89,000, with all images properly tagged and easily retrievable. Using ACC storage, the module reduced the time spent searching for images while providing a unified visual documentation system.

ITC's dedication to digital transformation translated into tangible outcomes and cost savings. By incorporating ACC, ITC redefined project execution methods while achieving milestones and setting an example in the industry.

Measurable Impact of Digitalization

The ITC Green Center Phase II project reduced a significant project cycle time, showcasing the power of digitalization. Phase I required 45 days for GFC reviews, whereas Phase II reduced this to just 14 days through automated workflows and centralized documentation.

Smart Digital Investments for Maximum Returns

The ITC Green Center Phase II project was carefully structured to enhance efficiency and optimize resources, resulting in a 0.9% savings on the overall project budget. From this amount, 40% was invested in further digital efforts. From this, 67% was allocated to Building Information Modeling (BIM), 24% to cloud-based collaboration and data security, and 5% to automation and coding. This approach ensured better project control and delivered a strong return on investment.

The ITC Green Center Phase II project marks a new era of digital-first, sustainable construction with USGBC LEED Platinum pre-certification. Sustainability was a core aspect of this project, and Autodesk solutions made ITC's digitalization process efficient, leading to zero-waste construction.

While the demolition waste was repurposed for foundation filling, it prevented 16 metric tons of CO₂ emissions. ITC also pioneered India's first Life Cycle Analysis (LCA) to assess material sustainability. By sourcing 2,000+ metric tons of external waste, ITC optimized energy modeling and reduced material wastage, setting a new benchmark in sustainable construction.