Description
How can you act like an entrepreneur within the bureaucracy of a large firm? How can you develop new product or service linesjust as a startup wouldwhen surrounded by politics and organizational inertia? This class takes an organizational-change approach to the development and introduction of new corporate strategies and product lines, with a focus on those that have sustainability benefits. We will give participants the opportunity to work on real-world cases.
Principaux enseignements
- Learn about the sustainability challenges facing today's corporation in terms that will make executives receptive to action
- Learn how to employ organizational change management techniques to spur environmentally friendly product and process innovation
- Learn how to expand the repertoire of techniques for priming the market for new sustainability offerings
- Learn how to refine collaboration skills within multidisciplinary teams
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