A New Breed of Prosumer Creation Tools for the Digital Economy

In this session, we’ll define a new persona in the digital economy: the prosumer creator. They are not the savvy technical tool users who use our media and entertainment tools today. Nor are they straight consumers—they don’t settle for likes or views alone. They are experts, entertainers, and leaders. Their purpose is to create valuable content. And they’re not willing to compromise. Autodesk Research is setting out to engage with this net new group of users, and by doing so, reach storytellers in other industries. Many tech and business trends—including data-centered algorithms, interactivity, real-time experiences, and Web3—create the conditions for disruption. A close look at today’s ecosystem and the plausible scenarios of tomorrow will inform paths to success, and how any individual can participate more actively. We’ll present a vision of how creators will build imaginative worlds, remix any media, and direct behavior—and what Autodesk Research’s role is in realizing these capabilities..