From Screen to Space: Designing Immersive Experiences That Put Visitors First

How do you design for a space, not just a screen? This talk will explore how to think outside of the box (literally) when creating immersive experiences for physical environments. We'll share insights into how our team approaches spatial design—from the earliest concept art to the final install—while always keeping the visitor experience a priority. We’ll cover the importance of prototyping early and often, we’ll look at strategies for working efficiently on small multidisciplinary teams, and we’ll discuss how stepping away from the computer can help creative problem-solving. Whether you're an artist designing with projections, VR/AR/XR, or touchscreens, this session will cover the framework involved in building immersive, accessible, people-first experiences.