Save 30% on Fusion 360 Generative Design Extension. Offer ends Tue. Jan. 31.

Terms and conditions

Autodesk online store promotion:

This promotion offers a 30% discount off the Suggested Retail Price (SRP) for purchases of a new 1-month or 1-year subscriptions to Fusion 360, Fusion - Team Participant, Fusion 360 Machining Extension, Fusion 360 Nesting & Fabrication Extension, Fusion 360 Generative Design Extension, Fusion 360 Simulation Extension, Fusion 360 Product Design Extension, Fusion 360 Signal Integrity Extension, Fusion 360 Additive Build Extension and a 30% discount for 1-year subscription to Fusion 360 Manage Extension, Fusion 360 for Manufacturing, and Fusion 360 for Product Design, excluding taxes.

This offer is available from 1/4/2023 through 1/31/2023 in the 50 United States and Canada and may not be combined with other rebates or promotions and is void where prohibited or restricted by law. Products must be purchased from the Autodesk online store and the applicable discount will automatically be applied to your purchase.


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Generative Design

Quickly generate high-performing design alternatives—many that you’d never think of on your own—from a single idea. With generative design, there is no single solution; instead, there are multiple great solutions. You choose the design that best fits your needs.

What is generative design?

Generative design is a design exploration process. Designers or engineers input design goals into the generative design software, along with parameters such as performance or spatial requirements, materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration what works and what doesn’t.

Generative design by industry

Generative design for manufacturing

Generative Design for Product Design and Manufacturing

Helps you explore more CAD-ready design options that are optimized for cost, material, and production method.

Image courtesy of Briggs Automotive Company

Generative design for AEC

Generative Design for
Architecture, Engineering & Construction

Helps you explore solutions by rapidly testing, analyzing, and evaluating iterations for building design challenges.

Benefits of generative design

  • Explore a wider range of design options

    In the time you can create one idea, a computer can generate thousands, along with the data to prove which designs perform best.

  • Make impossible designs possible

    Generative design lets you create optimized complex shapes and internal lattices. Some of these forms are impossible to make with traditional manufacturing methods. Instead, they're built using new additive manufacturing methods.

  • Optimize for materials and manufacturing methods

    Set goals and parameters, and the software will create high-performing design options based on those constraints. The software resolves conflicting design constraints so you can focus on innovating.

From aerospace to architecture and construction

Generative design is out of the lab and being used in the field. Learn how the world's most innovative companies are using this technology today.

  • Automotive

    From light-weighting components to parts consolidation, Autodesk generative design is being used by companies shaping the future of the automotive industry.

  • Aerospace

    With design and manufacturing goals around weight reduction, environmental impact, and safety, the aerospace industry is adopting generative design to explore new design options and improve performance.

  • Consumer goods

    The ability to simultaneously generate multiple CAD-ready, process-aware solutions to a design problem has a positive impact on innovation and productivity.

  • Architecture and construction

    As demonstrated with the layout and design of the Autodesk Toronto office, generative design technology can help you explore solutions for goals and constraints outside of manufacturing.

  • Industrial machinery

    Manufacturers of specialty tools and equipment are proving that Autodesk generative design can help them break innovation barriers.

  • Building products

    Industrial building products suppliers are proving complex assemblies can be simplified with the help of generative design and additive manufacturing.

Generative design customer stories

  • Hyundai Motor Group using generative design for vehicle development


    Driving mobility innovation

    The Hyundai Motor Group is pushing the boundaries of vehicle development and reimagining how vehicles might traverse the world with the help of generative design.

  • Dar is using generative design for AI-driven construction


    AI-driven bridge construction

    Dar is using generative design coupled with an intelligent self-learning manufacturing system to transition from legacy blueprint to an AI-driven construction process.

  • MG AEC is using generative design for high-performance buildings

    MG AEC

    Mainstreaming sustainability

    MG AEC used generative design for proof-of-concept that high-performance building design can, and in the face of climate crisis, must, become mainstream.

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