In defining a virtual design studio culture (from now I will call it a VDSC) as “highly material” we seem to move away from the centrality enjoyed today by virtual settings such as blogs, wikis, and any similar spaces where interaction happens mostly through text. As we then look into other virtual cultures where a rich array of media is used, —successfully or not—it seems reasonable to imagine that many of the challenges they face are shared with a VDSC.