Parameters Tell the Design Story: Ideation and Abstraction in Design Optimization

Erin Bradner, Francesco Iorio, Mark Davis

Symposium on Simulation for Architecture and Urban Design


We report qualitative findings from interviews and observations detailing how professionals generate and evaluate design ideas using design optimization tools. We interviewed 18 architects and manufacturing design professionals. We frame our findings using the Geneplore model of creative cognition and classify examples of ideation and abstract design thinking arising from optimization workflows. Contrary to our expectations, we found that the computed optimum was often used as the starting point for design exploration, not the end product. We also found that parametric models, plus their associated parameters and simulations, serve as an alternate, highly valued form of design documentation distinct from engineering schematics.

Related Publications


Related Projects

  • Project Dreamcatcher

    What if a CAD system could generate thousands of design options that all meet your specified goals? It’s no longer what if: it’s Project Dreamcatcher, the next generation of CAD. Dreamcatcher is a generative design system that enables designers to craft a definition of their design problem through goals and constraints. This information is used to synthesize alternative design solutions that meet the objectives. Designers are  able to explore trade-offs between many alternative approaches and select design solutions for manufacture.

Welcome ${RESELLERNAME} Customers

Please opt-in to receive reseller support

I agree that Autodesk may share my name and email address with ${RESELLERNAME} so that ${RESELLERNAME} may provide installation support and send me marketing communications.  I understand that the Reseller will be the party responsible for how this data will be used and managed.

Email is required Entered email is invalid.