As social media marketing continues to become a part of the marketing mix—especially for time- and money-strapped small businesses—a wealth of publications have emerged that provide helpful tips to navigating the ever-changing landscape.
The tricky thing is weeding through all of the articles to find the good stuff—the type of information that you can easily read, absorb, and put into practice quickly. We’ve done some of the dirty work for you. Here are a few recent articles that could help take your small business social marketing strategy to the next level.
1. 5 Content Ideas for Local Businesses on Facebook: For many of you running small businesses, there is no doubt that you heavily rely on local business. If this sounds like you, check out this great article that lists easy ways to curate content specifically for Facebook. The article even references a content calendar, which I mentioned is one of the key components of getting organized around social media in this blog post.
2. Small Businesses Use of LinkedIn and Twitter Surges: Are you still in the phase of surveying the landscape? Not sure which social media channels you should prioritize your time around? This article explains that it’s not all about Facebook, especially if you are a small business. There are some interesting findings about which social media channels small businesses are using and finding to be effective marketing channels.
3. 5 Essential Elements of a Great Twitter Content Strategy: Have you identified that Twitter is one of the social media channels you want to add to your marketing mix for promotion of your business? If so, you are headed in the right direction. Now it’s just a matter of identifying who is going to own the Twitter strategy and whom you are specifically trying to reach with this social media channel. This article sheds light on how to identify content for a great Twitter strategy.
With social media channels changing on an almost-daily basis, it’s near impossible to keep up with all of the changes and best practices. We hope these few articles help shed some light on how to improve your small business social marketing strategies. But we’re also interested in hearing from you.