Luthier Rachel Rosenkrantz Embraces New Tech to Innovate a Centuries-Old Craft

by Redshift Video
- Dec 4 2018 - 1 min read

When it comes to guitar design, what does it take to become a master luthier? For Rachel Rosenkrantz, it’s combining age-old techniques with modern design and manufacturing technologies. Drawing on her past as an architectural and industrial designer, Rosenkrantz brings a modern approach to the ancient craft of guitar making. Today, both amateurs and celebrities, such as Kaki King and The Smiths’ Andy Rourke, seek out her custom creations. In this video, Rosenkrantz reveals how she is able to innovate in a craft that has been around for centuries. In her words, “If it’s not scary, it’s not worth it.”

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