{"id":83447,"date":"2026-02-25T07:00:00","date_gmt":"2026-02-25T15:00:00","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=83447"},"modified":"2026-02-17T11:43:00","modified_gmt":"2026-02-17T19:43:00","slug":"sustainable-packaging-pulpex-robochallenge","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/sustainable-packaging-pulpex-robochallenge\/","title":{"rendered":"Redefining Sustainable Packaging: Pulpex and RoboChallenge Deliver a Breakthrough Paper Bottle with Autodesk Fusion"},"content":{"rendered":"\n<p>In our disposable society, plastic packaging is everywhere you look. But <a href=\"https:\/\/www.pulpex.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pulpex<\/a> is tackling this reality head on by rethinking packaging altogether. Their revolutionary fiber-based products put sustainability first. Now, they\u2019re delivering an innovative new option: a paper bottle.<\/p>\n\n\n\n<p>Based in Sawston, Cambridgeshire, Pulpex knew they needed more than a supplier for this ambitious project. They wanted a partner embedded in the work and found it with <a href=\"https:\/\/www.robochallenge.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">RoboChallenge<\/a>.<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Pulpex and RoboChallenge Are Building the Future of Sustainable Packaging with Autodesk Fusion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_0G30r9Y6Kg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen style=\"aspect-ratio:500 \/ 281;width:100%;height:auto;\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<?php\nfunction autodesk_fusion_cta_horizontal() {\n    ob_start();\n    ?>\n    <style>\n        .cta-section-horizontal {\n            background: #ddd; \/* Much lighter grey background *\/\n            padding: 12px; \/* Adjusted padding *\/\n            border-radius: 8px;\n            box-shadow: 0 3px 5px rgba(0, 0, 0, 0.2);\n            color: #333; \/* Darker text color for better readability *\/\n            display: flex;\n            align-items: center;\n            justify-content: space-between;\n            max-width: 650px; \/* Width adjusted for a more compact look *\/\n            margin: 20px auto;\n            position: relative;\n            flex-wrap: nowrap; \/* Prevent wrapping *\/\n        }\n\n        .cta-section-horizontal img {\n            width: 60px; \/* Slightly larger logo *\/\n            height: auto; \/* Maintain aspect ratio *\/\n            margin-right: 12px; \/* Adjusted spacing *\/\n            background-color: #ddd; \/* Match the background color *\/\n            padding: 6px; \/* Adjusted padding *\/\n            border-radius: 8px; \/* Slightly rounding to match container *\/\n            box-shadow: 0 0 0 4px #ddd; 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\/* Use inline-flex to ensure proper alignment *\/\n            align-items: center; \/* Center align text vertically *\/\n            justify-content: center; \/* Center align text horizontally *\/\n            text-decoration: none !important; \/* Ensure no underlines with !important *\/\n            color: inherit; \/* Use the button's text color *\/\n        }\n\n        .cta-button.white-button {\n            background-color: #fff;\n            color: #333;\n            border: 2px solid #ddd;\n        }\n\n        .cta-button.white-button:hover {\n            background-color: #333;\n            color: #fff;\n            border: 2px solid #f9a825;\n        }\n\n        .cta-button.black-button {\n            background-color: #f9a825;\n            color: #fff;\n            border: 2px solid #f9a825;\n        }\n\n        .cta-button.black-button:hover {\n            background-color: #fff;\n            color: #f9a825;\n            border: 2px solid #fff;\n        }\n    <\/style>\n\n    <div class=\"cta-section-horizontal\">\n        <img decoding=\"async\" src=\"https:\/\/autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2024\/09\/autodesk-fusion-product-icon-400.png\" alt=\"Autodesk Fusion Logo\">\n        <div class=\"cta-text\">\n            <h1 class=\"cta-title\">Elevate your design and manufacturing processes with Autodesk Fusion<\/h1>\n        <\/div>\n        <div class=\"cta-buttons\">\n            <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/trial-intake-flow\" class=\"cta-button white-button\">Get a 30-Day Free Trial<\/a>\n            <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/extensions\" class=\"cta-button black-button\">See Plans and Pricing<\/a>\n        <\/div>\n    <\/div>\n\n    <?php\n    return ob_get_clean();\n}\nadd_shortcode('autodesk_fusion_cta_horizontal', 'autodesk_fusion_cta_horizontal');\n?>\n\n\n<h2 class=\"wp-block-heading\" id=\"finding-the-right-engineering-partner\">Finding the right engineering partner<\/h2>\n\n\n<p>RoboChallenge is well known in the UK for dramatic engineering projects on TV shows and more. But its core business is solving real-world design and manufacturing challenges. For Pulpex, they were presented with the paper bottle idea to refine the design and build a variety of machines to manufacture it.<\/p>\n\n\n\n<p>\u201cTo make a paper bottle, there are so many challenges involved and why it&#8217;s such a difficult thing to do,\u201d says Grant Cooper, co-founder, RoboChallenge. \u201cPulpex has been a really interesting journey because we&#8217;ve gone from small scale R&amp;D machines\u2026to then scaling that up to commercial equipment.\u201d<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"designing-together-in-fusion\">Designing together in Fusion<\/h2>\n\n\n<p>With <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Autodesk Fusion<\/a>, Pulpex and RoboChallenge could make a sustainable paper bottle a reality. Fusion became the shared environment where ideas could take shape and evolve.<\/p>\n\n\n\n<p>\u201cPulpex came to us with a very core concept of what they wanted to achieve, and we could gradually build that up, adding the layers through CAD design, simulation, and design validation,\u201d says James Cooper, co-founder, RoboChallenge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-bottle-1024x544.jpg\" alt=\"White paper bottle\" class=\"wp-image-83449\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-bottle-1024x544.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-bottle-300x159.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-bottle-768x408.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-bottle-1536x815.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-bottle.jpg 1882w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Collaboration and accessibility are key with their R&amp;D and design process. With Fusion, RoboChallenge ensures customers, including Pulpex, are there every step of the way.<\/p>\n\n\n\n<p>\u201cBy using the Fusion online viewer, clients can explore assemblies and understand the design intent,\u201d James says. \u201cBy seeing it in that manner, they can really understand and be on the same wavelength as us.\u201d<\/p>\n\n\n\n<?php\nfunction autodesk_fusion_cta_horizontal() {\n    ob_start();\n    ?>\n    <style>\n        .cta-section-horizontal {\n            background: #ddd; \/* Much lighter grey background *\/\n            padding: 12px; \/* Adjusted padding *\/\n            border-radius: 8px;\n            box-shadow: 0 3px 5px rgba(0, 0, 0, 0.2);\n            color: #333; \/* Darker text color for better readability *\/\n            display: flex;\n            align-items: center;\n            justify-content: space-between;\n            max-width: 650px; \/* Width adjusted for a more compact look *\/\n            margin: 20px auto;\n            position: relative;\n            flex-wrap: nowrap; 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\/* Adjusted button spacing *\/\n            align-items: center;\n        }\n\n        .cta-button {\n            padding: 8px 12px; \/* Button padding *\/\n            font-size: 12px; \/* Smaller font size for buttons *\/\n            font-weight: bold;\n            text-transform: uppercase;\n            border-radius: 4px; \/* Slightly rounded corners *\/\n            border: 2px solid transparent;\n            cursor: pointer;\n            transition: all 0.3s ease;\n            display: inline-flex; \/* Use inline-flex to ensure proper alignment *\/\n            align-items: center; \/* Center align text vertically *\/\n            justify-content: center; \/* Center align text horizontally *\/\n            text-decoration: none !important; \/* Ensure no underlines with !important *\/\n            color: inherit; \/* Use the button's text color *\/\n        }\n\n        .cta-button.white-button {\n            background-color: #fff;\n            color: #333;\n            border: 2px solid #ddd;\n        }\n\n        .cta-button.white-button:hover {\n            background-color: #333;\n            color: #fff;\n            border: 2px solid #f9a825;\n        }\n\n        .cta-button.black-button {\n            background-color: #f9a825;\n            color: #fff;\n            border: 2px solid #f9a825;\n        }\n\n        .cta-button.black-button:hover {\n            background-color: #fff;\n            color: #f9a825;\n            border: 2px solid #fff;\n        }\n    <\/style>\n\n    <div class=\"cta-section-horizontal\">\n        <img decoding=\"async\" src=\"https:\/\/autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2024\/09\/autodesk-fusion-product-icon-400.png\" alt=\"Autodesk Fusion Logo\">\n        <div class=\"cta-text\">\n            <h1 class=\"cta-title\">Elevate your design and manufacturing processes with Autodesk Fusion<\/h1>\n        <\/div>\n        <div class=\"cta-buttons\">\n            <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/trial-intake-flow\" class=\"cta-button white-button\">Get a 30-Day Free Trial<\/a>\n            <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/extensions\" class=\"cta-button black-button\">See Plans and Pricing<\/a>\n        <\/div>\n    <\/div>\n\n    <?php\n    return ob_get_clean();\n}\nadd_shortcode('autodesk_fusion_cta_horizontal', 'autodesk_fusion_cta_horizontal');\n?>\n\n\n<h2 class=\"wp-block-heading\" id=\"from-rampd-to-commercial-scale\"><strong>From R&amp;D to commercial scale<\/strong><\/h2>\n\n\n<p>Scaling up is often where innovative ideas break down, but Pulpex\u2019s early design decisions held firm. \u201cOur very first R&amp;D machine for thermoforming and mold in this bottle is almost exactly the same as what they\u2019re now running on the production line at commercial scale,\u201d Grant says.<\/p>\n\n\n\n<p>That consistency matters when machines grow to extreme levels of complexity. Fusion helps manage that complexity while maintaining confidence that everything will fit and function as intended.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Machine-1024x550.jpg\" alt=\"Pulpex Machine\" class=\"wp-image-83455\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Machine-1024x550.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Machine-300x161.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Machine-768x412.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Machine-1536x825.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Machine.jpg 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cFor the latest machines we\u2019ve been developing for Pulpex, there are thousands of parts in a single machine,\u201d Grant says.<\/p>\n\n\n\n<p>Tool libraries and <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/use-machine-simulation-autodesk-fusion\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine tool simulation<\/a> ensure the design team has everything in line before it goes to manufacturing for validation. Thanks to Fusion, speed and workflow improvements have also increased dramatically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Fusion-Machine-Model-1024x554.jpg\" alt=\"Pulpex Fusion Machine Model\" class=\"wp-image-83460\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Fusion-Machine-Model-1024x554.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Fusion-Machine-Model-300x162.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Fusion-Machine-Model-768x415.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Fusion-Machine-Model-1536x831.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2026\/02\/Pulpex-Fusion-Machine-Model.jpg 1891w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWith the workflow in Fusion and the <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/manufacturing-extension\" target=\"_blank\" rel=\"noreferrer noopener\">Manufacturing Extension<\/a>, we can have it designed, and CAM programmed,\u201d Grant says. \u201cWe can have it inspected on the machine, which saves us sending it out to get it done. And that saves us days and days of time by combining all of that into a single workflow so we can have that part manufactured and shipped within days.\u201d<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"engineering-with-purpose\">Engineering with purpose<\/h2>\n\n\n<p>At the end of the day, sustainability is the end goal. And both Pulpex and RoboChallenge share a long-term perspective on impact.<\/p>\n\n\n\n<p>\u201cThis relationship and everything we&#8217;re doing together is to solve that problem,\u201d says Scott Winston, MD, Pulpex. \u201cIt&#8217;s a very lofty goal to make sure that you are starting to have a positive impact on the world&#8217;s pollution problem. But that&#8217;s what this whole partnership and journey enables is the change to start to happen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our disposable society, plastic packaging is everywhere you look. But Pulpex is tackling this reality head on by rethinking packaging altogether. Their revolutionary fiber-based products put sustainability first. Now, they\u2019re delivering an innovative new option: a paper bottle. Based in Sawston, Cambridgeshire, Pulpex knew they needed more than a supplier for this ambitious project. [&hellip;]<\/p>\n","protected":false},"author":4774,"featured_media":83467,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[478,406,1],"tags":[52,143,472,89,296,727],"coauthors":[577],"class_list":["post-83447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-customer-stories","category-fusion","tag-cam","tag-manufacturing","tag-manufacturing-extension","tag-simulation","tag-sustainability","tag-sustainable-packaging","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redefining Sustainable Packaging: Pulpex and RoboChallenge Deliver a Breakthrough Paper Bottle with Autodesk Fusion - Fusion Blog<\/title>\n<meta name=\"description\" content=\"Discover how Pulpex and RoboChallenge use Autodesk Fusion to innovate new design and manufacuring of a paper bottle for sustainable packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/sustainable-packaging-pulpex-robochallenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redefining Sustainable Packaging: Pulpex and RoboChallenge Deliver a Breakthrough Paper Bottle with Autodesk Fusion - Fusion Blog\" \/>\n<meta property=\"og:description\" content=\"Discover how Pulpex and RoboChallenge use Autodesk Fusion to innovate new design and manufacuring of a paper bottle for sustainable packaging.\" \/>\n<meta property=\"og:url\" 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