{"id":78283,"date":"2025-06-27T06:00:00","date_gmt":"2025-06-27T13:00:00","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=78283"},"modified":"2025-06-27T04:37:21","modified_gmt":"2025-06-27T11:37:21","slug":"project-station-autodesk-fusion-manufacturing-extension","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/project-station-autodesk-fusion-manufacturing-extension\/","title":{"rendered":"From Samsung to Dior, Project Station Delivers Unforgettable Brand Experiences\u00a0\u00a0"},"content":{"rendered":"\n

Samsung<\/a>, Adidas<\/a>, Dior<\/a>, Kiehl\u2019s<\/a>, Burberry<\/a>, and Louis Vuitton<\/a>. These are just a few of Project Station<\/a>\u2019s major customers. What started as a one-person operation in a 100-square-meter factory has grown to a 50-person team producing high-end pop-ups and retail installations for some of the world\u2019s biggest brands.\u00a0\u00a0<\/p>\n\n\n\n

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But when it comes to the technology behind designing and making these incredible displays, Australia-based Project Station relies on Autodesk Fusion<\/a> to fuel their momentum and reach even higher heights.\u00a0<\/p>\n\n\n\n

\u201cWe\u2019re just on this growth trajectory, mainly focusing now on retail industry exhibitions,\u201d says Phil Dyer, founder, Project Station. \u201cWe can make these very elaborate, timely displays and pop-ups, whether it\u2019s for the holidays or other marketing goals. Fusion is the only product we use from start to finish.\u201d <\/p>\n\n\n\n

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Recently, Project Station completed three major displays for Samsung<\/a> to highlight Galaxy AI technology in major retail centers. But to call it a display is putting it mildly. These immersive houses featured rooms depicting a daily routine and how AI<\/a> could help enhance it. The sheer size was one thing, but it also came down to paying attention to the smallest details that made an impact, too.\u00a0<\/p>\n\n\n\n

\u201cOne component was a clock all about AI and matching it to your life,\u201d Dyer says. \u201cEach hour featured a different activity in a person\u2019s day, such as a dinner plate or an office chair. Fusion made it possible for us to design these intricate miniatures quickly and then 3D print<\/a> them to provide another custom element for Samsung.\u201d\u00a0<\/p>\n\n\n

Using Fusion from start to finish <\/h2>\n\n\n

In addition to the retail pop-ups and displays, the company also provides exhibition booths, commercial joinery, and fit-outs for bars and restaurants. Project Station relies entirely on Fusion to model every project they take on, whether it begins with a client-provided file or a sketch from scratch. About 95 percent of the time, they remodel everything in Fusion to match the exact specifications of how it will be manufactured.\u00a0<\/p>\n\n\n\n

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\u201cAs you can imagine, there\u2019s a lot of creativity involved in a display,\u201d Dyer says. \u201cIt might be a 3D flower or something very complex. We draw all that up in true detail with Fusion. We can also do color renderings and help bring it to life.\u201d <\/p>\n\n\n\n

Unlike other software programs built strictly for cabinetry, Fusion gives them the flexibility<\/a> to handle a wide range of design and manufacturing challenges, modeling each component to ensure nothing is overlooked when it comes time to manufacture and build.\u00a0<\/p>\n\n\n\n

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Integrated manufacturing tools in Fusion power their entire production workflow. The team uses the Manufacturing Extension<\/a> to flatten components, nest parts onto sheets, generate toolpaths, and send files directly to CNC and laser machines. The extension also enables automatic label generation, streamlining the handoff to production.\u00a0<\/p>\n\n\n\n

This detailed, end-to-end approach allows Project Station to go from concept to fabrication efficiently and accurately within a single platform.  <\/p>\n\n\n\n\n