{"id":76841,"date":"2026-03-11T06:00:00","date_gmt":"2026-03-11T13:00:00","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=76841"},"modified":"2026-03-26T21:51:13","modified_gmt":"2026-03-27T04:51:13","slug":"gobe-lunchbox-sample-studio","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/gobe-lunchbox-sample-studio\/","title":{"rendered":"GoBe: From Car Ride Idea to Target Shelves"},"content":{"rendered":"\n<p>Consumer products company <a href=\"https:\/\/www.gobekids.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoBe<\/a> began with an all too familiar (and typically frustrating) experience on a family car ride.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Co-founders Joseph Blanch and Solanda Moran-Blanch were driving with their toddler, who was ready for some snacks. Solanda had cut up fresh strawberries, but she couldn\u2019t just give their daughter the whole bowl since it would inevitably get spilled. Contorting her arm and handing each individual strawberry slice to her in the backseat was difficult\u2014not to mention it disrupted an interesting conversation they were having. Then came an a-ha moment for Joseph, who is a mechanical engineer.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340-1024x1024.jpg\" alt=\"GoBe Lunchbox designed by Sample Studio\" class=\"wp-image-76842\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340-1024x1024.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340-300x300.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340-150x150.jpg 150w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340-768x768.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340-1536x1536.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340-345x345.jpg 345w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Gobe_Spoon-and-Fork-Case.340.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For quite a while, Solanda had been asking Joseph to design a snack tray with compartments. This one car ride connected all the dots and the need for a cover. &#8220;I spent an afternoon mocking up a concept in <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/overview?term=1-YEAR&amp;tab=subscription\" target=\"_blank\" rel=\"noreferrer noopener\">Autodesk Fusion<\/a>, animating how it could move,&#8221; he recalls. When he showed it to Solonda, her excited reaction confirmed they were onto something big.&nbsp;&nbsp;<\/p>\n\n\n\n<?php\nfunction autodesk_fusion_cta_horizontal() {\n    ob_start();\n    ?>\n    <style>\n        .cta-section-horizontal {\n            background: #ddd; \/* Much lighter grey background *\/\n            padding: 12px; \/* Adjusted padding *\/\n            border-radius: 8px;\n            box-shadow: 0 3px 5px rgba(0, 0, 0, 0.2);\n            color: #333; \/* Darker text color for better readability *\/\n            display: flex;\n            align-items: center;\n            justify-content: space-between;\n            max-width: 650px; \/* Width adjusted for a more compact look *\/\n            margin: 20px auto;\n            position: relative;\n            flex-wrap: nowrap; \/* Prevent wrapping *\/\n        }\n\n        .cta-section-horizontal img {\n            width: 60px; \/* Slightly larger logo *\/\n            height: auto; \/* Maintain aspect ratio *\/\n            margin-right: 12px; \/* Adjusted spacing *\/\n            background-color: #ddd; \/* Match the background color *\/\n            padding: 6px; \/* Adjusted padding *\/\n            border-radius: 8px; \/* Slightly rounding to match container *\/\n            box-shadow: 0 0 0 4px #ddd; \/* Blend with background *\/\n        }\n\n        .cta-text {\n            flex: 1;\n            margin-right: 12px; \/* Adjusted spacing *\/\n        }\n\n        .cta-title {\n            font-size: 18px; \/* Slightly larger title font size *\/\n            font-weight: bold; \/* Bold title *\/\n            color: #f9a825; \/* Orange color *\/\n            margin-bottom: 4px; \/* Reduced margin *\/\n        }\n\n        .cta-info {\n            display: none; \/* Hide description *\/\n        }\n\n        .cta-buttons {\n            display: flex;\n            gap: 8px; \/* Adjusted button spacing *\/\n            align-items: center;\n        }\n\n        .cta-button {\n            padding: 8px 12px; \/* Button padding *\/\n            font-size: 12px; \/* Smaller font size for buttons *\/\n            font-weight: bold;\n            text-transform: uppercase;\n            border-radius: 4px; \/* Slightly rounded corners *\/\n            border: 2px solid transparent;\n            cursor: pointer;\n            transition: all 0.3s ease;\n            display: inline-flex; \/* Use inline-flex to ensure proper alignment *\/\n            align-items: center; \/* Center align text vertically *\/\n            justify-content: center; \/* Center align text horizontally *\/\n            text-decoration: none !important; \/* Ensure no underlines with !important *\/\n            color: inherit; \/* Use the button's text color *\/\n        }\n\n        .cta-button.white-button {\n            background-color: #fff;\n            color: #333;\n            border: 2px solid #ddd;\n        }\n\n        .cta-button.white-button:hover {\n            background-color: #333;\n            color: #fff;\n            border: 2px solid #f9a825;\n        }\n\n        .cta-button.black-button {\n            background-color: #f9a825;\n            color: #fff;\n            border: 2px solid #f9a825;\n        }\n\n        .cta-button.black-button:hover {\n            background-color: #fff;\n            color: #f9a825;\n            border: 2px solid #fff;\n        }\n    <\/style>\n\n    <div class=\"cta-section-horizontal\">\n        <img decoding=\"async\" src=\"https:\/\/autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2024\/09\/autodesk-fusion-product-icon-400.png\" alt=\"Autodesk Fusion Logo\">\n        <div class=\"cta-text\">\n            <h1 class=\"cta-title\">Elevate your design and manufacturing processes with Autodesk Fusion<\/h1>\n        <\/div>\n        <div class=\"cta-buttons\">\n            <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/trial-intake-flow\" class=\"cta-button white-button\">Get a 30-Day Free Trial<\/a>\n            <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/extensions\" class=\"cta-button black-button\">See Plans and Pricing<\/a>\n        <\/div>\n    <\/div>\n\n    <?php\n    return ob_get_clean();\n}\nadd_shortcode('autodesk_fusion_cta_horizontal', 'autodesk_fusion_cta_horizontal');\n?>\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-an-entirely-new-businessnbsp\">Creating an entirely new business <\/h2>\n\n\n<p>GoBe\u2019s first product\u2014the <a href=\"https:\/\/www.target.com\/p\/gobe-large-snack-spinner-box\/-\/A-92707758?preselect=92707703#lnk=sametab\" target=\"_blank\" rel=\"noreferrer noopener\">Snack Spinner<\/a>\u2014is a covered snack tray with a push button in the center to release the opening for a certain compartment. The product took off and is now available worldwide, both digitally and in brick-and-mortar stores, including Target and Walmart. With the success of the Snack Spinner, GoBe has continued innovating with a new take on a sippy cup and a lunch box that is proving to be incredibly popular.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Lunhbox-3-819x1024.jpg\" alt=\"GoBe Lunchbox\" class=\"wp-image-76857\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Lunhbox-3-819x1024.jpg 819w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Lunhbox-3-240x300.jpg 240w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Lunhbox-3-768x960.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Lunhbox-3-1229x1536.jpg 1229w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/Lunhbox-3.jpg 1536w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Unlike traditional lunch boxes, the GoBe Lunchbox is complete with a carrying handle, a bento compartment, and a secure holding area for a Snack Spinner. But the lunch box didn\u2019t start out the way it\u2019s available today. It was reimagined after extensive customer feedback. Initially designed as a stackable container with a Snack Spinner on top, the first concept, called the &#8220;Lunch Stack,&#8221; received praise but just wasn\u2019t quite hitting the mark.&nbsp;<\/p>\n\n\n\n<p>&#8220;Parents loved it\u2014but they wouldn\u2019t send it to school with their kids because it didn\u2019t fit in their backpacks,\u201d Joseph says. &#8220;So we went back to the drawing board.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Months of iterations led to the\u202f<a href=\"https:\/\/www.target.com\/c\/lunch-boxes-bags-luggage\/gobe\/-\/N-5xt55Zq643lemu36p\" target=\"_blank\" rel=\"noreferrer noopener\">GoBe Lunchbox<\/a>, which has been a massive success\u00a0both online and with major brick-and-mortar retail.\u00a0Last year alone, Target signed up for a back-to-school program with an order for 75,000 lunch boxes.\u00a0\u00a0<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"using-autodesk-fusion-to-fuel-successnbsp\">Using Autodesk Fusion to fuel success <\/h2>\n\n\n<p>A key factor in GoBe\u2019s rapid growth and success is its use of Autodesk Fusion. Joseph used SolidWorks for years but switched to Fusion when he started the company. &#8220;I didn&#8217;t have $10,000 a year to spend on SolidWorks,&#8221; he says. &#8220;Fusion made sense financially, but once I started using it, I realized how much more it could do.&#8221;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/SCREENSHOT_Krause_Gobe_F360_example-1024x713.jpg\" alt=\"GoBe Lunchbox 3D model in Autodesk Fusion by Sample Studio\" class=\"wp-image-76847\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/SCREENSHOT_Krause_Gobe_F360_example-1024x713.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/SCREENSHOT_Krause_Gobe_F360_example-300x209.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/SCREENSHOT_Krause_Gobe_F360_example-768x535.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/SCREENSHOT_Krause_Gobe_F360_example-1536x1070.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/SCREENSHOT_Krause_Gobe_F360_example.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The cloud-based platform allowed seamless collaboration between Joseph and Ryan Krause, industrial designer and co-founder of <a href=\"https:\/\/www.samplestudio.la\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sample Studio<\/a>, with Tyler Anderson. Since the beginning, Ryan has worked closely with GoBe for industrial design.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cJoseph was one of the first founders I worked with who really embraced engineering and industrial design working in parallel,\u201d Ryan says. \u201cWith Fusion\u2019s cloud workflow, we\u2019re not passing files back and forth, we\u2019re shaping the product together in real time, which lets us move through concept and refinement stages much more intentionally.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cWhat\u2019s great is we can all open up the file together and look at it at the same time with the same level of fidelity\u2014or we can each look at different parts at the same time,\u201d he continues.&nbsp;\u201cJoseph can edit and make&nbsp;a new version, and then&nbsp;I\u2019ll&nbsp;go in. With Fusion, the way we can collaborate is seamless. Plus, they are in North Carolina, and&nbsp;I\u2019m&nbsp;in California.&nbsp;It\u2019s&nbsp;been awesome to see how easy working in CAD can be with Fusion in that way.\u201d\u202f&nbsp;<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><figure class=\"wp-block-embed is-type-wp-embed is-provider-fusion-blog wp-block-embed-fusion-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LlRN7m3Rz6\"><a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/sample-studio-chillshark\/\">Sample Studio Takes a Cold Plunge with Autodesk Fusion<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"aspect-ratio:500 \/ 282;width:100%;height:auto;position: absolute; visibility: hidden;\" title=\"&ldquo;Sample Studio Takes a Cold Plunge with Autodesk Fusion&rdquo; &mdash; Fusion Blog\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/sample-studio-chillshark\/embed\/#?secret=tff5FzmJSR#?secret=LlRN7m3Rz6\" data-secret=\"LlRN7m3Rz6\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Fusion\u2019s CAM features were valuable in prototyping, especially at the very beginning when Joseph started out with the Snack Spinner. &#8220;I had access to CNC machines, and Fusion made it easy to program tool paths and create precise prototypes,&#8221; he says.&nbsp;<\/p>\n\n\n\n<p>Another advantage of Fusion is its intuitive interface and flexibility. &#8220;The form tool is incredibly powerful, and the way Fusion structures part trees and history just makes sense,&#8221; Joseph says. &#8220;Being cloud-based also means that our entire team can collaborate from anywhere, whether it\u2019s with Sample Studio here in the U.S. or working with manufacturers overseas.&#8221;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>\u201cI&#8217;ve tried many other software tools over the years. Fusion quickly became my favorite, and it\u2019s been instrumental in building the business from the beginning.\u201d <\/em>&nbsp;<\/p><cite>\u2014Joseph Blanch, Co-founder and CEO, GoBe<\/cite><\/blockquote><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"enjoying-new-success-togethernbsp\">Enjoying new success together <\/h2>\n\n\n<p>The collaboration between&nbsp;GoBe&nbsp;and Sample Studio has produced mutual success.&nbsp;\u201cWorking with Joseph and&nbsp;GoBe&nbsp;has been a defining partnership in my career,\u201d Ryan says. \u201cIt\u2019s rare to shepherd a product from early concept through prototyping, tooling, and onto major retail shelves, and that full journey is what makes being a designer so rewarding.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269-1024x1024.jpg\" alt=\"GoBe Cup\" class=\"wp-image-76852\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269-1024x1024.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269-300x300.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269-150x150.jpg 150w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269-768x768.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269-1536x1536.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269-345x345.jpg 345w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/TC-Walmart-Peach.269.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With the recent launch of the&nbsp;<a href=\"https:\/\/www.gobekids.co\/products\/spill-proof-wonder-cup\" target=\"_blank\" rel=\"noreferrer noopener\">GoBe&nbsp;Wonder Cup<\/a> for toddlers moving from sippy cups to open cups\u202fand more products in development, the company continues to push&nbsp;new&nbsp;boundaries.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s incredible to think all of this just started with a car ride,\u201d Joseph says.\u00a0\u201cBut\u00a0here we are with global sales and distribution and making parents\u2019 and caregivers\u2019 lives a little bit easier.\u00a0That\u2019s\u00a0the real reward.\u201d\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how GoBe collaborated with Sample Studio to bring its snack products to life in Autodesk Fusion and ultimately to Target stores near you.<\/p>\n","protected":false},"author":4774,"featured_media":76842,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[478],"tags":[392,469,34,212],"coauthors":[577],"class_list":["post-76841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-3d-modeling","tag-consumer-products","tag-customer-stories","tag-industrial-design","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GoBe: From Car Ride Idea to Target Shelves - Fusion Blog<\/title>\n<meta name=\"description\" content=\"See how GoBe collaborated with Sample Studio to bring its snack products to life in Autodesk Fusion and ultimately to Target stores near you.\" 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