{"id":61244,"date":"2023-09-14T06:00:00","date_gmt":"2023-09-14T13:00:00","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=61244"},"modified":"2024-03-18T18:24:06","modified_gmt":"2024-03-19T01:24:06","slug":"brash-product-development","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/","title":{"rendered":"How Brash Uses Autodesk Fusion 360 To Help Startups Realize the Full Potential of Their Innovations"},"content":{"rendered":"\n

A deep dive into how product development firm Brash uses Autodesk Fusion 360 to support startups from idea to product.<\/em><\/p>\n\n\n\n

\"brash-veba-prototype\"
All images courtesy of Brash Product Development.<\/em><\/figcaption><\/figure>\n\n\n\n

Brash Product Development<\/a> is a one-stop shop for startups bringing new products to market, primarily based in Ottawa and Chicago. The company distinguishes itself by providing a wide range of services in-house, including product design, mechanical engineering, industrial design, UI\/UX, branding, and marketing, among many others.<\/p>\n\n\n\n

Every team behind a startup has different skills and strengths, but it\u2019s rare for one to have years of hands-on experience in every phase of the product development process\u2014from napkin sketch to finished product.<\/p>\n\n\n\n

That\u2019s where Brash comes in. Founded in 2018 by three product development experts, Brash is on a mission to help entrepreneurs get their products off the ground better and faster. They help companies with just a seed of an idea or an existing product that isn\u2019t performing as well as anticipated. The company\u2019s clients make diverse products across the medical, dental, and consumer categories.<\/p>\n\n\n

Moving quickly, adapting easily<\/h2>\n\n\n

Brash strives to provide a smooth product development process, but that doesn\u2019t mean their own experience is without its unique challenges. \u201cOften when we start working with a new client, they\u2019re looking for the first prototype within a matter of weeks, regardless of what the manufacturing lead time will be,\u201d says Tyler Berryman, Product Design Engineer for Brash. \u201cUltimately, it\u2019s our job to figure all of that out for them.\u201d<\/p>\n\n\n\n

\"brash-veba-3d-model-fusion-360\"<\/figure>\n\n\n\n

That means Brash must apply its ingenuity to the prototyping process<\/a>. They often favor rapid 3D printing of an initial design idea to evaluate its appearance, functionality, and interactivity without waiting for tooling and machining. \u201cSupply chain pressures mean we can\u2019t take too long to make these decisions,\u201d Berryman says. \u201cWe need to act fast and spot issues early in the process when it is not so expensive to fix mistakes.\u201d<\/p>\n\n\n

Collaborating in the cloud<\/h2>\n\n\n

Virtually all of these decisions are made with the help of Autodesk Fusion 360<\/a>, which Brash teams have used from day one to collaborate on product designs from multiple locations. \u201cThe collaborative nature of Fusion 360 aligns very well with our approach,\u201d Berryman says. \u201cWe can all work on the same file as a distributed team with offices in Ottawa, Nova Scotia, British Columbia, and Chicago. Not everyone has access to the same computing power, so it\u2019s a massive advantage to do everything in the cloud.\u201d<\/p>\n\n\n\n

Because of its collaborative nature, Fusion 360 helps the Brash team resolve potential conflicts between design teams with different mandates. Berryman\u2019s focus, for example, is mechanical engineering, which means his priorities are strength, functionality, and manufacturability. Industrial designers, meanwhile, are focused on aesthetics and consumer presentation.<\/p>\n\n\n\n

\"consumer-products-3d-model-fusion-360\"<\/figure>\n\n\n\n

\u201cWith Fusion 360, we can each work on our own priorities in the same design space,\u201d he says. \u201cIt helps us make the most of our time. We don\u2019t have to share files back and forth and make sure everything is transferred correctly. We don\u2019t have to double-check units of measurement. It makes everything easier and minimizes the risk of errors that could cause delays. It saves us a ton of time.\u201d<\/p>\n\n\n

Bringing innovations to life via rapid prototyping<\/h2>\n\n\n

Fusion 360 is the starting point for every product design Brash takes on. Typically, as soon as the designer crosses the threshold from sketches to a dimensional design, Fusion 360 takes over. Fusion 360 makes it safer for Brash teams to take design risks and explore a range of ideas because of its ability to \u201crewind the timeline.\u201d <\/p>\n\n\n\n

\u201cIt\u2019s very easy to get an idea working,\u201d Berryman says. \u201cWe usually start with the initial concept and then create a few Fusion 360 files, each one taking that idea in a different direction. From there, we get the files working in 3D space and then print it as soon as possible, even if it\u2019s not fully fleshed out.\u201d<\/p>\n\n\n\n

Berryman notes that early iteration reduces the risk of spending a lot of time on a CAD design<\/a> and only later realizing that the size of the product needs to change. \u201cWe print early on to see how close we are on size,\u201d he says. \u201cOnce that\u2019s established, we go back and refine the design and get the 2D drawings into manufacturing to get the parts made.\u201d<\/p>\n\n\n\n

Fusion 360 integrates directly with the company\u2019s 3D printers. \u201cWe don\u2019t ever have to generate STL files for slicers,\u201d Berryman says. \u201cThe part is sent directly to the slicer and prepared for printing with no extra steps.\u201d<\/p>\n\n\n

CAM and beyond<\/h2>\n\n\n
\"fusion-360-model-brash\"<\/figure>\n\n\n\n

If CNC machining<\/a> is required, the team can send a similar link to the CNC manufacturer, from which they can create the necessary toolpaths without having to recreate drawings or tolerances. <\/p>\n\n\n\n

Berryman also notes that Fusion 360 extensions allow his team to deploy additional Fusion 360 capabilities when needed in a very cost-effective way.<\/p>\n\n\n\n

\u201cIn some cases, we\u2019ll need to use certain extensions for a month at a time,\u201d he says. \u201cPay-as-you-go is very efficient. We\u2019ve used the Fusion 360 Product Design Extension<\/a> to test lattice behavior with a flexible resin. The Simulation extension has helped us test structural loads and ensure compliance. We\u2019re also looking at design for manufacturability for injection molded products.\u201d<\/p>\n\n\n\n

Zooming out, Berryman appreciates that Fusion 360 also helps solve the \u201cMac vs. PC\u201d debate in the design and engineering community. \u201cThe fact that Fusion 360 works equally well on Macs and PCs<\/a> is huge,\u201d he says. \u201cGoing back to our collaborative model, it\u2019s helpful that designers who prefer Mac and engineers who prefer PC can work on the exact same software platform.\u201d<\/p>\n\n\n

Client presentations<\/h2>\n\n\n

Fusion 360 also comes in handy when it comes to client presentations. For example, it allows the Brash team to share designs with clients using an online link that automatically stays up to date. <\/p>\n\n\n\n

Fusion 360 enables Brash to use one platform for simulation, CAD, and file preparation, rather than three separate tools. Its cloud delivery model also allows Berryman and others to work in CAD without a dedicated CAD machine. This means they can easily take a conventional laptop to a client site and retain access to the full range of Fusion 360 capabilities.<\/p>\n\n\n\n

\"brash-veba-render-fusion-360\"<\/figure>\n\n\n\n

\u201cWhen I visit a client, I don\u2019t have to lug a huge, heavy, specialized computer along with me, but I can still make changes to the design on the fly,\u201d Berryman says. \u201cThe way it runs in the cloud is also a big advantage for simulation and rendering. Fusion 360 is really ahead of its time because it makes everything so much easier from a hardware perspective.\u201d<\/p>\n\n\n

Bringing the Veba\u2122 Baby Bottle Monitor to life<\/h2>\n\n\n

For the Brash team, the most rewarding part of a project is the moment it goes into mass production. One recent example is the Veba\u2122 Baby Bottle Monitor<\/a>, a device that helps increase the safety and convenience of feeding infants. It includes a device and a mobile app that work together to monitor the quality of milk or formula in a bottle and alert caregivers of unsafe conditions.<\/p>\n\n\n\n

\"brash-veba-baby-bottle-monitor\"<\/figure>\n\n\n\n

For this product, the Brash team used the Fusion 360 Product Design Extension to create a snap-on interface that installs the module on the bottle using a silicone band that adapts to multiple sizes.<\/p>\n\n\n\n

\u201cWe prototyped that by creating a quick mold in Fusion 360,\u201d Berryman says. \u201cThen we over-molded it on a 3D-printed part to test the first iteration and make sure it behaved the way we expected, stretching for various bottle sizes. We tested the concept prior to any manufacturing work.\u201d<\/p>\n\n\n

Preparing for growth<\/h2>\n\n\n

Brash\u2019s future remains bright as the company continues to push the boundaries of product development. \u201cWe are using generative design to explore ideas that are not intuitive to the human eye,\u201d he says. \u201cWe\u2019re using the tools in Fusion 360 for lattice structures and parts with nonhomogeneous behaviors with respect to thermal or mechanical stress. These more organic shapes could be a big differentiator for Brash.\u201d<\/p>\n\n\n\n

Ready to improve your team\u2019s product development journey? Try Fusion 360 for free today.<\/p>\n","protected":false},"excerpt":{"rendered":"

A deep dive into how product development firm Brash uses Autodesk Fusion 360 to support startups from idea to product.<\/p>\n","protected":false},"author":4033,"featured_media":61245,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[406,478],"tags":[392,73,254,52,34,369,212,402,361,143,403,363,418],"coauthors":[],"class_list":["post-61244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","category-case-studies","tag-3d-modeling","tag-3d-printing","tag-additive-manufacturing","tag-cam","tag-customer-stories","tag-generative-design-extension","tag-industrial-design","tag-industrial-designer","tag-machinist","tag-manufacturing","tag-mechanical-engineer","tag-product-design-extension","tag-product-development","dhig-theme--light"],"acf":[],"yoast_head":"\nHow Brash Uses Fusion 360 To Design Products For Startups - Fusion Blog<\/title>\n<meta name=\"description\" content=\"A deep dive into how product development firm Brash uses Autodesk Fusion 360 to support startups from idea to product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brash Uses Fusion 360 To Design Products For Startups - Fusion Blog\" \/>\n<meta property=\"og:description\" content=\"A deep dive into how product development firm Brash uses Autodesk Fusion 360 to support startups from idea to product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Fusion Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-19T01:24:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2023\/09\/IMG_8575.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emily Suzuki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Suzuki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Brash Uses Fusion 360 To Design Products For Startups - Fusion Blog","description":"A deep dive into how product development firm Brash uses Autodesk Fusion 360 to support startups from idea to product.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/","og_locale":"en_US","og_type":"article","og_title":"How Brash Uses Fusion 360 To Design Products For Startups - Fusion Blog","og_description":"A deep dive into how product development firm Brash uses Autodesk Fusion 360 to support startups from idea to product.","og_url":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/","og_site_name":"Fusion Blog","article_published_time":"2023-09-14T13:00:00+00:00","article_modified_time":"2024-03-19T01:24:06+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2023\/09\/IMG_8575.jpg","type":"image\/jpeg"}],"author":"Emily Suzuki","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily Suzuki","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#article","isPartOf":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/"},"author":{"name":"Emily Suzuki","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/#\/schema\/person\/5dc597b1665ac01ddfdf98c0a230b674"},"headline":"How Brash Uses Autodesk Fusion 360 To Help Startups Realize the Full Potential of Their Innovations","datePublished":"2023-09-14T13:00:00+00:00","dateModified":"2024-03-19T01:24:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/"},"wordCount":1356,"commentCount":0,"image":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2023\/09\/IMG_8575.jpg","keywords":["3D Modeling","3d printing","additive manufacturing","CAM","Customer Stories","Generative Design Extension","Industrial Design","Industrial Designer","Machinist","manufacturing","Mechanical Engineer","Product Design Extension","product development"],"articleSection":["Customer Stories","Case Studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/","url":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/","name":"How Brash Uses Fusion 360 To Design Products For Startups - Fusion Blog","isPartOf":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#primaryimage"},"image":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2023\/09\/IMG_8575.jpg","datePublished":"2023-09-14T13:00:00+00:00","dateModified":"2024-03-19T01:24:06+00:00","author":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/#\/schema\/person\/5dc597b1665ac01ddfdf98c0a230b674"},"description":"A deep dive into how product development firm Brash uses Autodesk Fusion 360 to support startups from idea to product.","breadcrumb":{"@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#primaryimage","url":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2023\/09\/IMG_8575.jpg","contentUrl":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2023\/09\/IMG_8575.jpg","width":1920,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/brash-product-development\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/"},{"@type":"ListItem","position":2,"name":"How Brash Uses Autodesk Fusion 360 To Help Startups Realize the Full Potential of Their Innovations"}]},{"@type":"WebSite","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/#website","url":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/","name":"Fusion Blog","description":"Product updates, tips, tutorials and community news.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/#\/schema\/person\/5dc597b1665ac01ddfdf98c0a230b674","name":"Emily Suzuki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/powerpoint-headshot-150x150.jpgf3f6ce43b8bd98a1ccf2099494b77fb8","url":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/powerpoint-headshot-150x150.jpg","contentUrl":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2025\/04\/powerpoint-headshot-150x150.jpg","caption":"Emily Suzuki"},"description":"Emily Suzuki is a global Content Manager at Autodesk. She's passionate about turning complex ideas into digestible, engaging content and shedding light on the often-overlooked design process.","url":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/author\/emily-engle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/posts\/61244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/users\/4033"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/comments?post=61244"}],"version-history":[{"count":0,"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/posts\/61244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/media\/61245"}],"wp:attachment":[{"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/media?parent=61244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/categories?post=61244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/tags?post=61244"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-json\/wp\/v2\/coauthors?post=61244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}