{"id":32541,"date":"2022-06-10T07:24:33","date_gmt":"2022-06-10T14:24:33","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=32541"},"modified":"2024-03-18T18:27:16","modified_gmt":"2024-03-19T01:27:16","slug":"lingrove-ekoa-guitars-office-furniture","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/lingrove-ekoa-guitars-office-furniture\/","title":{"rendered":"From Guitars to Furniture: Lingrove Creates New Business Opportunities with Fusion 360"},"content":{"rendered":"\n<p><em>Multi-faceted design startup Lingrove went from creating sustainable guitars and office furniture to reimagining home furniture during the pandemic. Learn about their evolving design journey and how Autodesk Fusion 360 supported them along the way.<\/em><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Living in a Material(s) World: Eco-Minded Design Firm Adapts Quickly to Change\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WSFLWpX-__4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen style=\"aspect-ratio:500 \/ 281;width:100%;height:auto;\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>If you hear the word pivot, do you instantly imagine Ross from <em>Friends<\/em> trying to move the oversized couch up the stairs? All jokes aside, pivoting a business can be incredibly difficult for many companies, especially during a pandemic.<\/p>\n\n\n\n<p>Take <a href=\"https:\/\/lingrove.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lingrove<\/a>, a startup that produces office furniture, for example. As offices began to shutter in early 2020, the company faced an empty marketplace.<\/p>\n\n\n\n<p>But Lingrove had already completed a big pivot once before. They first started out producing guitars for <a href=\"https:\/\/www.blackbirdguitar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blackbird Guitars<\/a> using Ekoa, a proprietary natural composite made of flax linen and resin that&#8217;s much more sustainable than wood. Then they began applying Ekoa to sustainable office furniture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"350\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/blackbird-guitars.jpeg\" alt=\"blackbird-guitars-ekoa\" class=\"wp-image-32665\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/blackbird-guitars.jpeg 700w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/blackbird-guitars-300x150.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Blackbird\u2005Guitars\u2019\u2005El\u2005Capitan\u2005on\u2005a\u2005bed\u2005of\u2005Ekoa.\u2005Courtesy\u2005Blackbird\u2005Guitars.<\/figcaption><\/figure>\n\n\n\n<p>And then the pandemic hit. It was time to pivot once again.<\/p>\n\n\n\n<p>\u201cThe idea through the pandemic is that the office and home are no longer two different things,\u201d says Joe Luttwak, CEO, Lingrove and Blackbird Guitars. \u201cCommunal seating, space-defining modular seating pieces are not what the world needs right now. What does the world need? Well, people are working from home, or they\u2019re going to be. We said, \u2018Why don\u2019t we work on some pieces that can enhance the work-from-home experience and also have applications that are multifunctional.\u2019\u201d<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"pivoting-with-fusion-360\"><strong>Pivoting with Fusion 360<\/strong><\/h2>\n\n\n<p>The team quickly landed on a shelf as the first new product to start designing. <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/free-trial?mktvar002=4333583001|ORG|&amp;utm_medium=social&amp;utm_source=other&amp;utm_campaign=4333583dmblogf360&amp;utm_id=4333583001\" target=\"_blank\" rel=\"noreferrer noopener\">Autodesk Fusion 360<\/a> was especially important for its <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/the-benefits-of-cad-cam-software-while-woodworking-at-home\/\">CAD\/CAM<\/a> integration and the ability to produce many iterative prototypes in a short span of time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-10-at-10.14.22-AM-1024x530.jpg\" alt=\"lingrove-shelf-ekoa\" class=\"wp-image-32670\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-10-at-10.14.22-AM-1024x530.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-10-at-10.14.22-AM-300x155.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-10-at-10.14.22-AM-768x398.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-10-at-10.14.22-AM-1536x796.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-10-at-10.14.22-AM.jpg 1774w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cThe 3D modeling is a big part of the process,\u201d says Yvonne Mouser, designer, Lingrove. \u201cFusion 360 is a really good tool for building that model and then being able to go into the CAD programming and then being able to take that onto the physical tooling.\u201d<\/p>\n\n\n\n<p>\u201cWe\u2019re utilizing tools to accelerate and realize our ideas without having to spend huge amounts of money on molds or huge amounts of time,\u201d Luttwak adds. <\/p>\n\n\n\n<p>Learn more about Lingrove&#8217;s journey with Autodesk <a href=\"https:\/\/redshift.autodesk.com\/lingrove\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Fusion 360 is here to support you from one design project to the next \u2014 whether it&#8217;s guitars, furniture, or something new. Try Fusion 360 for free today:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/free-trial?mktvar002=4333583001|ORG|&amp;utm_medium=social&amp;utm_source=other&amp;utm_campaign=4333583dmblogf360&amp;utm_id=4333583001 \"><img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"128\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/04\/Download-free-trial.jpg\" alt=\"\" class=\"wp-image-31486\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/04\/Download-free-trial.jpg 766w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2022\/04\/Download-free-trial-300x50.jpg 300w\" sizes=\"auto, (max-width: 766px) 100vw, 766px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Design startup Lingrove went from creating sustainable guitars and office furniture to reimagining home furniture during the pandemic.<\/p>\n","protected":false},"author":4774,"featured_media":32670,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[165,478,406],"tags":[34,124,296],"coauthors":[],"class_list":["post-32541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-design","category-case-studies","category-customer-stories","tag-customer-stories","tag-design","tag-sustainability","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lingrove Creates New Business Opportunities with Fusion 360<\/title>\n<meta name=\"description\" content=\"Design startup Lingrove went from creating sustainable guitars and office furniture to reimagining home furniture during the pandemic.\" \/>\n<meta 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