{"id":26282,"date":"2021-11-22T08:15:00","date_gmt":"2021-11-22T16:15:00","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=26282"},"modified":"2024-01-15T00:30:19","modified_gmt":"2024-01-15T08:30:19","slug":"sram-bicycle-crankarm-generative-design-fusion-360","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/sram-bicycle-crankarm-generative-design-fusion-360\/","title":{"rendered":"SRAM Rethinks the Bicycle Crankarm with Generative Design"},"content":{"rendered":"\n<p><em>Bicycle component manufacturer, SRAM, used additive manufacturing and generative design in Autodesk Fusion 360 to create a new type of bicycle crankarm.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-16-1024x576.jpg\" alt=\"sram-generative-design-fusion-360\" class=\"wp-image-26283\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-16-1024x576.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-16-300x169.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-16-768x432.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-16-1536x864.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-16-355x200.jpg 355w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-16.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Have you seen&nbsp;<a href=\"https:\/\/fom.autodesk.com\/sram\/p\/1\" target=\"_blank\" rel=\"noreferrer noopener\">this story<\/a>&nbsp;on SRAM yet? It\u2019s even been featured in&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jimvinoski\/2021\/05\/19\/sram-and-autodesk-reimagine-the-bicycle-crankarm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>!&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sram.com\/en\/sram\" target=\"_blank\" rel=\"noreferrer noopener\">SRAM<\/a> is a&nbsp;worldwide bicycle component manufacturer for both road and mountain bikes.&nbsp;But, in this industry, you&nbsp;have to&nbsp;pedal hard to stay ahead. Innovation is crucial for&nbsp;performance, cost, weight, and speed to market.&nbsp;<\/p>\n\n\n\n<p>SRAM&nbsp;partnered with <a href=\"https:\/\/www.autodesk.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autodesk<\/a> to try&nbsp;generative design in <a href=\"https:\/\/www.autodesk.com\/campaigns\/fusion-360\/dream-to-done?mktvar002=4333583001|ORG|&amp;utm_medium=social&amp;utm_source=other&amp;utm_campaign=4333583dmblogf360&amp;utm_id=4333583001\" target=\"_blank\" rel=\"noreferrer noopener\">Fusion 360<\/a> and <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/fusion-360-additive-manufacturing-3d-printing-capabilities\/\">additive manufacturing<\/a> for a new mountain bike crankarm. And what&#8217;s the bike crankarm, you may ask? It&#8217;s&nbsp;the bar&nbsp;that the&nbsp;pedal goes into, which rotates to turn the crank and chainring. Getting the crankarm lighter means less energy&nbsp;the cyclist spends to&nbsp;pedal.&nbsp;<\/p>\n\n\n<?xml encoding=\"utf-8\" ?><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Autodesk Fusion 360 | SRAM is Pushing Bicycle Componentry with Generative Design in Fusion 360\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hyw31G_kro4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen style=\"aspect-ratio:500 \/ 281;width:100%;height:auto;\"><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"utilizing-generative-design-in-fusion-360\">Utilizing Generative Design in Fusion 360<\/h2>\n\n\n<p>The crankarm is a critical component of a bike. But it hasn\u2019t had any revolutionary design changes to it\u2014until now.&nbsp;Using <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/generative-design-tools-additive-subtractive-manufacturing\/\">generative design&nbsp;in Fusion 360<\/a>, SRAM explored multiple (and previously unfathomable) design iterations and selected two designs to prototype based on manufacturing methods.&nbsp;The result&nbsp;was a new titanium crankarm that is twice as strong and 20% lighter.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-05-1024x576.jpg\" alt=\"sram-crankarm-design-fusion-360\" class=\"wp-image-26288\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-05-1024x576.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-05-300x169.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-05-768x432.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-05-1536x864.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-05-355x200.jpg 355w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/SRAM-customer-image-05.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The crankarm is just the beginning&nbsp;for SRAM. The entire process revealed how a new approach with generative design can create a real competitive advantage.&nbsp;<\/p>\n\n\n\n<p>\u201cThe future of SRAM is in our products and innovation, and our end goal is to deliver cycling components that inspire the rider and make bikes faster,\u201d said Will King, senior design engineer, SRAM. \u201cUsing new design tools, such as Fusion 360 and generative design allows us to not only optimize performance parameters, but also shorten our development time to try new ideas, evaluate them, and bring them to the prototype phase. In the end, we can deliver the best possible product to our customers.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Learn more about SRAM\u2019s&nbsp;journey&nbsp;with generative design <a href=\"https:\/\/fom.autodesk.com\/sram\/p\/1\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bicycle component manufacturer, SRAM, used additive manufacturing and generative design in Fusion 360 to create a new type of crankarm.<\/p>\n","protected":false},"author":4774,"featured_media":26283,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[165,236],"tags":[34,179,212,143],"coauthors":[],"class_list":["post-26282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-design","category-mechanical-engineering","tag-customer-stories","tag-generative-design","tag-industrial-design","tag-manufacturing","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SRAM Rethinks the Bicycle Crankarm with Generative Design<\/title>\n<meta name=\"description\" content=\"Bicycle component manufacturer, SRAM, used additive manufacturing and generative design in Fusion 360 to create a new type of crankarm.\" 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