{"id":26126,"date":"2021-11-10T09:57:42","date_gmt":"2021-11-10T17:57:42","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=26126"},"modified":"2023-09-14T01:55:41","modified_gmt":"2023-09-14T08:55:41","slug":"what-is-industrial-design","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/what-is-industrial-design\/","title":{"rendered":"What Is Industrial Design?"},"content":{"rendered":"\n<p><em>Industrial design focuses on balancing creative, freeform, and conceptual thinking within industrial limitations like mass production. Learn more about the field and what industrial designers do in this article.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1515878450-1024x576.jpg\" alt=\"industrial-design-process\" class=\"wp-image-26132\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1515878450-1024x576.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1515878450-300x169.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1515878450-768x432.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1515878450-1536x864.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1515878450-355x200.jpg 355w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1515878450.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Form and functionality are critical factors to consider when designing any product. Fortunately, industrial designers have helped streamline the design process, making incorporating various features into a product easier than ever before. Industrial design seamlessly blends art, engineering, and usability to form a desirable product. In essence, industrial design focuses on balancing creative, freeform, and conceptual thinking within industrial limitations like mass production, material sourcing, and evolving technology.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-industrial-designers\">What Are Industrial Designers?<\/h2>\n\n\n<p>Industrial designers are professionals who modify existing product designs or develop new and exciting designs from scratch. The purpose of industrial design is often to improve or change functionality, which is evident in several industries. For example, the automotive industry began with low-speed carriages with thin wheels and gutless motors. However, companies like <a href=\"https:\/\/www.tesla.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tesla <\/a>design and implement light detection and ranging (<a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/cad-cam-lidar-autonomous-vehicles\/\">LiDAR<\/a>) technology that helps users avoid accidents and touch screen dashboards.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"industrial-design-vs-engineering-whats-the-difference\">Industrial Design vs. Engineering \u2014 What&#8217;s the Difference?<\/h2>\n\n\n<p>Industrial designers spend most of their time in and around the office collaborating on new product design plans and <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/3-types-of-industrial-design-prototyping\/\">prototypes<\/a>. As such, industrial design mainly focuses on product design. In contrast, engineers tend to focus on the mechanical aspects, ensuring functionality and manufacturability.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"notable-industrial-designers\">Notable Industrial Designers<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/bottle-gcbe37a86f_1280-1024x682.jpg\" alt=\"coca-cola-glass-bottle-industrial-design\" class=\"wp-image-26137\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/bottle-gcbe37a86f_1280-1024x682.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/bottle-gcbe37a86f_1280-300x200.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/bottle-gcbe37a86f_1280-768x512.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/bottle-gcbe37a86f_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In a consumer-driven world, most people have, at some point, used a product created by an industrial designer. Take, for instance, <a href=\"https:\/\/www.coca-cola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coca-Cola<\/a>\u2019s iconic contoured glass bottle. The original idea behind the bottle design was to be distinctly unique from any other glass bottle on the market. In 1915, Earl R. Dean enlisted to <a href=\"https:\/\/www.coca-colacompany.com\/company\/history\/the-history-of-the-coca-cola-contour-bottle\" target=\"_blank\" rel=\"noreferrer noopener\">create the bottle that\u2019s still in production today<\/a>.&nbsp;<\/p>\n\n\n\n<p>The design process began with inspiration. As a reference, Dean\u2019s boss instructed him to create a design inspired by Coca-Cola\u2019s base ingredients, eventually leading them to decide on an image of a cocoa pod. This inspiration eventually led to the ribbed bottle shape that still sits on shelves more than 100 years later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1310390410-1024x683.jpg\" alt=\"charles-ray-eames-lounge-chair-industrial-design\" class=\"wp-image-26142\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1310390410-1024x683.jpg 1024w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1310390410-300x200.jpg 300w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1310390410-768x512.jpg 768w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1310390410-1536x1024.jpg 1536w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2021\/11\/shutterstock_1310390410.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dean wasn\u2019t the only designer cemented in history. In the 1950s, <a href=\"https:\/\/www.eamesoffice.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charles and Ray Eames <\/a>unveiled their take on the <a href=\"https:\/\/www.dwell.com\/article\/eames-lounge-chair-and-ottoman-95b91a0a\" target=\"_blank\" rel=\"noreferrer noopener\">perfect lounge chair<\/a>. The Eames chair and ottoman were crafted of plywood and leather and designed specifically to the contours of the human body for optimal ergonomics. Some people consider the Eames chair to be the pinnacle of comfort. As industrial designers, Charles and Ray Eames identified a gap in usability and functionality of other high-end chairs on the market. They were able to pair a stylish look with exceptional usability. The Eames chair has naturally become a mid-century icon since the 1950s and has made appearances throughout pop culture \u2014 take, for example, the 1990s American sitcom <em><a href=\"https:\/\/www.pinterest.com\/pin\/641200065682660348\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frasier<\/a>.&nbsp;<\/em><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-learn-industrial-design\">How To Learn Industrial Design<\/h2>\n\n\n<p>Industrial design, like any other profession, requires time, dedication, and a degree. There are several top-tier design programs worldwide and dozens of reputable schools to choose from in the United States alone, like <a href=\"https:\/\/www.risd.edu\/academics\/industrial-design\" target=\"_blank\" rel=\"noreferrer noopener\">Rhode Island School of Design<\/a>, <a href=\"https:\/\/www.pratt.edu\/academics\/school-of-design\/undergraduate-school-of-design\/undergraduate-industrial-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pratt Institute<\/a>, <a href=\"http:\/\/www.artcenter.edu\/admissions\/graduate-admissions\/industrial-design-at-artcenter.html\" target=\"_blank\" rel=\"noreferrer noopener\">ArtCenter College of Design<\/a>, <a href=\"https:\/\/www.rit.edu\/study\/industrial-design-bfa\" target=\"_blank\" rel=\"noreferrer noopener\">Rochester Institute of Technology<\/a>, etc. Successful students with a bachelor\u2019s degree or master\u2019s degree could very well find themselves in consumer electronics, <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/how-to-design-furniture-in-fusion-360-everything-you-need-to-know\/\">furniture design<\/a>, graphic design, or housewares, to name a few.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"industrial-design-software\">Industrial Design Software<\/h2>\n\n\n<p>Learning doesn\u2019t just take place in the classroom \u2014 it also takes place digitally online. Industrial design software, such as <a href=\"https:\/\/www.autodesk.com\/campaigns\/fusion-360\/dream-to-done?mktvar002=4333583001|ORG|&amp;utm_medium=social&amp;utm_source=other&amp;utm_campaign=4333583dmblogf360&amp;utm_id=4333583001\" target=\"_blank\" rel=\"noreferrer noopener\">Autodesk Fusion 360<\/a>, helps users create, analyze, visualize, and communicate design intent and aesthetics before building a physical prototype. The days of drafting tables and chalkboards are becoming a thing of the past. Industrial design software typically includes <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/fusion-360-flexible-3d-modeling-design-software\/\">3D modeling<\/a> capabilities such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Polygonal modeling \u2014 used for concept modeling and quick ideation.<\/li>\n\n\n\n<li>Surface modeling \u2014 used to create and adjust freeform 3D surfaces with high precision.<\/li>\n\n\n\n<li>Solid modeling \u2014 used to create 3D models, assemblies, and drawings.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/parametric-modeling-versus-direct-modeling\/\">Parametric modeling<\/a> \u2014 used to change software parameters to alter design shape.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re looking for industrial design software, download a free <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/overview\">Fusion 360<\/a> trial today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ndustrial design focuses on balancing creative, freeform, and conceptual thinking within industrial limitations like mass production. Industrial design focuses on balancing creative, freeform, and conceptual thinking within industrial limitations like mass production. Learn more about the field and what industrial designers do in this article.<\/p>\n","protected":false},"author":4033,"featured_media":26142,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[165],"tags":[124,298,212,157],"coauthors":[],"class_list":["post-26126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-design","tag-design","tag-furniture-design","tag-industrial-design","tag-parametric","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Industrial Design? - Fusion Blog<\/title>\n<meta name=\"description\" content=\"Industrial design focuses on balancing creative, freeform, and conceptual thinking within industrial limitations like mass production.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/what-is-industrial-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Industrial Design? 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