{"id":16717,"date":"2021-01-14T13:00:32","date_gmt":"2021-01-14T21:00:32","guid":{"rendered":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=16717"},"modified":"2022-10-07T09:26:02","modified_gmt":"2022-10-07T16:26:02","slug":"mountain-bike-parts-manufacturer-pembree-offers-riders-a-more-sustainable-choice","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/mountain-bike-parts-manufacturer-pembree-offers-riders-a-more-sustainable-choice\/","title":{"rendered":"Mountain Bike Parts Manufacturer PEMBREE Offers Riders a More Sustainable Choice"},"content":{"rendered":"\n
\"pembree-mountain-bike-pedal-colorful\"<\/figure>\n\n\n\n

Starting a mountain bike parts company during a global pandemic<\/a> is not what PEMBREE<\/a> founder Phil Law would call relaxing. However, it is a dream come true for the longtime mechanical engineer whose high school yearbook described him as someone who \u201cloves to design mountain bike components.\u201d <\/p>\n\n\n\n

PEMBREE is located in the village of Horam in southeast England. In founding the company, Law has brought a vision to life that has been over two decades in the making: to produce high-quality mountain bike components with an unprecedented emphasis on sustainability. <\/p>\n\n\n\n

\u201cWe want our brand to be seen as the ultimate in durability, longevity, and performance with an eye on environmental impact,\u201d says Law. \u201cOur industry, unfortunately, often pushes riders to upgrade pedals every year to get the new color or style. So, pedal costs are dropping, but they’re often made from materials that are not recyclable. We wanted to give customers an alternative.\u201d<\/p>\n\n\n\n

\"pembree-mountain-bike-pedal\"<\/figure>\n\n\n\n

To maintain control of the manufacturing process and its environmental impact,\u00a0PEMBREE\u00a0makes everything it can\u00a0within\u00a0the confines of its\u00a0shop. Today,\u00a0the company\u2019s\u00a0products include\u00a0two\u00a0specialty bike pedals. The R1V<\/a> is a\u00a0concave,\u00a0high-durability pedal with replaceable traction rails and pins, while the D2A<\/a> is a flat racing pedal that\u00a0provides a unique balance of\u00a0traction, strength, and weight. Both\u00a0are made from aluminum and stainless steel, and both are\u00a0100%\u00a0carbon neutral.\u00a0<\/p>\n\n\n\n

\u201cOur pedals come with a five-year warranty but there isn\u2019t any reason why they can\u2019t last twice as long,\u201d Law said. \u201cDon\u2019t get me wrong, there were a lot of late nights and challenges to overcome because we were launching during the COVID-19 lockdown. But when you step back and look at what we\u2019ve achieved, it\u2019s fantastic. We couldn\u2019t have done it without Autodesk Fusion 360.\u201d <\/p>\n\n\n

From First Sketch to Final Sales <\/h2>\n\n\n

As a startup, PEMBREE needs to be agile and self-sufficient. This is one reason why Phil Law chose Fusion 360 over other platforms. Law can go from CAM<\/a> programming to Creating promotional renders all in one application. Another draw was the software\u2019s built-in integration with PEMBREE\u2019s Haas milling machine<\/a>, which it uses to produce all of its pedals. <\/p>\n\n\n\n

\u201cI really appreciate the ability of Fusion 360 to talk to the controls of our Haas machine,\u201d Law says. \u201cIt just works. There is no need to do any post-processing on the CAM files. Plus, all of the Haas tooling is shown within Fusion 360, so you can pull it straight into your workflow. It makes life much easier.\u201d  <\/p>\n\n\n\n

\"pembree-haas-automation-milling-machine\"<\/figure>\n\n\n\n

Law\u2019s design process starts with sketching a new product on paper to develop the size relationships among various components. With a rough idea in place, he moves into Fusion 360 to start fleshing out the virtual 3D shape. Once he is comfortable with it, he uses a 3D printer to produce a prototype, then goes back into Fusion 360 to finalize the design with an eye for manufacturing, making adjustments to chamfers or slots based on expected tooling. From there, the part is ready to mill. <\/p>\n\n\n\n

\u201cFusion 360 is not just a modeling tool, or a rendering tool, or a CAM tool; it\u2019s all of them combined,\u201d Law explains. \u201cEven setting the cost issue aside, if we had to get three separate packages for all of those capabilities, then it\u2019s on us to learn how to use all of them and figure out how to integrate them. With Fusion 360, we don\u2019t have to do any of that.\u201d <\/p>\n\n\n\n

To that end, both of PEMBREE\u2019s debut products were designed entirely in Fusion 360, from the pedal body to the screws, traction pins, traction rails, and end cap. Law produced all the promotional renders<\/a> and exploded diagrams for both products using Fusion 360 as well. <\/p>\n\n\n\n

\u201cRenders really help sell our product before anyone can hold it,\u201d Law says. \u201cThere is really very little I have to do to the designs in Fusion 360. I just press render, and that\u2019s it.\u201d Law is also impressed that the entire process \u2014 from paper sketch to finished product \u2014 only takes a few weeks. <\/p>\n\n\n\n

\u201cOne advantage we have as a startup is agility,\u201d he continues. \u201cThe pedal concepts have been in my head for years, but from start to finish, it has been about three weeks to reach a real product we can sell. This has allowed us to react quickly, which is critical for competing in a challenging market against some very well-known brands. That would not be possible without Fusion 360. It has allowed us to make our products in a very cost-effective way.\u201d <\/p>\n\n\n\n

\"pembree-pedal-side-view\"<\/figure>\n\n\n

Creating Space for Sustainability <\/h2>\n\n\n

Agility in design and manufacturing will be critical for PEMBREE as it seeks to occupy a new, sustainability-focused space in the market. It will empower the company to deliver on its differentiating promise of hand-crafted products that are 100% made in England from sustainable sources and recyclable materials. Law, however, is well aware of the challenges his company faces, particularly as a startup. <\/p>\n\n\n\n

\u201cYou have to balance the startup mindset with an activist mindset,\u201d Law says. \u201cIf you overdo the activism, it can come across as too \u2018in your face.\u2019 So we\u2019re focusing on transparency and education, leading the way in changing customer expectations for what information we present and how it is presented. If we can influence other brands to do the same, that will be important.\u201d <\/p>\n\n\n\n

To ensure that PEMBREE continues to fulfill this mission, the company engaged with TEMWA, an organization that helps UK companies offset CO2 emissions. This requires a detailed examination of PEMBREE\u2019s carbon footprint, which showed that their shop runs on renewable electricity, sources raw materials locally whenever possible, and does not outsource production \u2014 a step that is possible because of Fusion 360. <\/p>\n\n\n\n

\u201cThere\u2019s nothing we haven\u2019t been able to do with Fusion 360,\u201d Law said. \u201cIt\u2019s not limited or constrained in any way. It\u2019s an enterprise-grade platform.\u201d <\/p>\n\n\n\n

Law expects Fusion 360 to play an important role in PEMBREE\u2019s future. The company intends to expand beyond pedals to other mountain bike components and is looking to acquire its next 5-axis milling machine, which will be programmed directly from Fusion 360. <\/p>\n\n\n\n

\u201cFusion 360 can do everything we need it to and more,\u201d Law said. \u201cI can\u2019t wait to explore what else it can do as we get into simultaneous parallel 5-axis machining. The best part is, we won\u2019t be spending any more. Those capabilities are already part of it. It\u2019s very exciting.\u201d <\/p>\n\n\n\n

Ready to see how an integrated CAD\/CAM software can help bring your ideas to life? Download Fusion 360 today.<\/p>\n\n\n\n

\"download-fusion-360\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

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