{"id":113,"date":"2014-07-31T13:33:41","date_gmt":"2014-07-31T13:33:41","guid":{"rendered":"http:\/\/fusion360.wpengine.com\/daniel-pizzata-of-modbot-building-robots-and-building-a-business\/"},"modified":"2016-03-17T18:30:18","modified_gmt":"2016-03-17T18:30:18","slug":"daniel-pizzata-of-modbot-building-robots-and-building-a-business","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/daniel-pizzata-of-modbot-building-robots-and-building-a-business\/","title":{"rendered":"Daniel Pizzata of Modbot: Building Robots and Building a Business"},"content":{"rendered":"<p><em><img decoding=\"async\" title=\"Daniel Pizzata.png\" src=\"http:\/\/autodesk.i.lithium.com\/t5\/image\/serverpage\/image-id\/115347i48BAE9E1675FE5C8\/image-size\/original?v=mpbl-1&amp;px=-1\" alt=\"Daniel Pizzata.png\" align=\"center\" border=\"0\" \/><\/em><\/p>\n<p><em>Earlier this month, Daniel Pizzata of Modbot was kind enough to sit down with us and explain not only what Modbot does (robots for everyone!), but also his own hard-won wisdom about how to improve your chances of success \u2014 in business and life \u2014 as a hardware entrepreneur. Here he is in his own words.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Hey I&#8217;m Daniel, co-founder of <strong><a href=\"http:\/\/modbot.com\/\" target=\"_blank\" rel=\"nofollow\">Modbot<\/a><\/strong>. Our goal is to make robots so massively accessible that real robots can be built by anyone.<\/p>\n<p>&nbsp;<\/p>\n<p>Modbot is a set of modular building blocks for building useful robots. You can assemble them like Lego to create any robot that you can think of. You can even build and control them from the cloud.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" title=\"Modbot1.gif\" src=\"http:\/\/autodesk.i.lithium.com\/t5\/image\/serverpage\/image-id\/115307iF28EAE05B0D4315C\/image-size\/original?v=mpbl-1&amp;px=-1\" alt=\"Modbot1.gif\" align=\"center\" border=\"0\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why Start a Robot Company?<\/strong><\/p>\n<p>Since my co-founder Adam Ellison and I were kids, we\u2019ve been living in this world where authors and creative minds have painted an amazing picture of what our future would be like. It included the robots that would help us to achieve the tasks that we want to do every day. The dream is that they wouldn\u2019t only be monotonous drone-like creatures, but that they would have a sense of soulfulness \u2014 they would have personality and character.<\/p>\n<p>&nbsp;<\/p>\n<p>We believe the primary reason it isn\u2019t already happening is because they are expensive and complex. They are locked away in expensive research facilities and people don\u2019t have access to them. But if we can take that technology and hand it to millions of people \u2014 millions of minds \u2014 then the bandwidth for innovation in robotics can radically increase. We can see these pieces of technology become part of our world, and even start talking to them as part of our dynamic environment.<\/p>\n<p>&nbsp;<\/p>\n<p>We believe that our vision of robots everywhere can be part of our future, and we intend to pave the path to get there.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What It Takes to be a Hardware Entrepreneur<\/strong><\/p>\n<p>I came from a full-time career with a paycheck and the traditional concept of stability. I lived in a great place in Melbourne, Australia. It was all going the way that life is supposed to . . . except that I didn\u2019t want to work for someone else.<\/p>\n<p>&nbsp;<\/p>\n<p>I think that same urge is felt by a lot of people. Being entrepreneurial obviously comes with risk, so it\u2019s very easy to say, \u201cI\u2019m willing to take on the risk and live in squalor and do whatever it takes to get there.\u201d But be smart: if you do it right, you don\u2019t have to. Personally, I moved overseas and gave up being close to my family and my existing network, and there are times when that\u2019s tough. But my experience has taught me that taking the steps towards achieving the levels of <em>success<\/em> you desire, will by far outweigh even the worst of the tough times. Realizing your true potential and the feeling it will give you is the peace of mind we all seek.<\/p>\n<p>&nbsp;<\/p>\n<p>The key is realizing that you get that peace in the journey and not just the destination.<\/p>\n<p>&nbsp;<\/p>\n<p>Here are some of the key things I\u2019ve learned:<\/p>\n<ul>\n<li><strong>Ideas vs. Execution.<\/strong><span style=\"line-height: 24px;\"> Don\u2019t expect that the key to success is reserved for the most amazing idea, because the most amazing idea is irrelevant without the skills to execute it. At Modbot, we talk\u00a0<\/span><span style=\"line-height: 24px;\">about execution as the path and the degree of learning that is required to actually make any idea come to life. Because without the knowledge of those steps, it\u2019s very hard to take any idea to fruition.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>People make the difference.<\/strong> Before trying to find that incredible idea (unless you already have it), focus on finding incredible people. I\u2019ve started companies before, and they had levels of success that weren&#8217;t what they should have been. I hadn&#8217;t realized how important people were for progress. The biggest difference with Modbot is that I found someone that I knew I got along with well. Every now and then we\u2019ll talk to each other to make sure we are aware of what\u2019s going on: Is everything okay between us? Are we communicating the way that we should be? We accept the fact that we are in a relationship now. We are in the startup equivalent of a marriage. Because of this experience, I actually think there\u2019s more value in spending time understanding who it is you want to work with and how they\u2019re going to affect the future than it is to really, really hope for the great idea. When you put incredible people in a room together, the ideas come naturally.<\/li>\n<\/ul>\n<ul>\n<li><strong>Pour yourself into it.<\/strong> We went through an insanely rapid pace of development to get this technology built. That\u2019s hard, because you do need to learn to sacrifice your time. I said that you shouldn&#8217;t sacrifice yourself completely for anything, but at times idealism and reality don&#8217;t line up. When confronted with a need to sacrifice, do so in stages. If you pour everything that you\u2019ve got into your project, what you\u2019re really doing is maximizing the possibilities. So when it\u2019s right, pour absolutely everything you\u2019ve got into it, because nothing lasts forever. You pursue it until you can see that it\u2019s giving you the level of joy and satisfaction that you need or the level of success that you want and then force yourself to take a break. Whatever happens, I guarantee you will learn a crazy amount in the hard times \u2014 but if you don&#8217;t take breaks from the hard times, you will end up nothing but crazy.<\/li>\n<\/ul>\n<ul>\n<li><strong>Find equilibrium.<\/strong> Pour your energy into your project, but don\u2019t give up your life and the things you do in your everyday environments in order to do that one thing. Make sure that you\u2019re fed (in every sense), and make sure that you have friends in that new environment. That way, when you pour your energy into being part of that new world, it will pay you back. We seem to box life up into work, hobbies, partners, vacations \u2014 and that\u2019s fine. If that works for you, then make a list on a piece of paper and give yourself an evaluation. How are you performing in the key areas that give you balance? Without equilibrium and balance, the business can\u2019t thrive because you\u2019ll burn out. If you think you won&#8217;t . . . you may already be crazy.<\/li>\n<\/ul>\n<ul>\n<li><strong>Pay attention to the business.<\/strong> In a technical environment, you can spend so much time trying to solve the technical problems that you completely miss the fact that no one knows the great problem you&#8217;ve solved. A business that is inherently technically focused may never reach a market. But a \u00a0business that is completely business-development focused may never have a real product to sell. If you have strengths in one field, acknowledge your weaknesses in others and fill it with people or learning.<\/li>\n<\/ul>\n<ul>\n<li><strong>Crowdfunding.<\/strong> If you intend on starting a crowdfunding campaign, I would really, really stress that whatever budget you\u2019ve allocated for time is not enough \u2014 you need to double it. It is a very difficult thing to pull off, and it\u2019s very important that you know how many different aspects are going to be required to come together at the same time. The biggest recommendation I can give for crowdfunding campaigns is to have people that have already pledged to your campaign before you\u2019ve even started it. It\u2019s almost like a pre-preorder. You want so many people that come on board on the first day that the press go wild about it. It will catalyze your campaign, and the likelihood of success will increase significantly.<\/li>\n<\/ul>\n<ul>\n<li><strong>Go to China.<\/strong> Never underestimate the potential of face-to-face interaction, especially with your manufacturers. We\u2019ve recently spent time in China and we\u2019ve now built a relationship with a company that can build our parts, and build our parts at a significantly reduced price than we can anywhere else in the world. We gained first-hand knowledge not only by seeing how bits and pieces are put together on the actual production lines, but also about how to build the relationships with the people there. That experience is completely invaluable and can change the way that you design. What you learn is an approach to design for manufacture \u2014 design that can scale. And the reality is, the people that know manufacturing the best are in China.<\/li>\n<\/ul>\n<p>Those are some of the most important things I\u2019ve learned so far working at Modbot. In closing, raising a company is unsustainable without the people in it \u2014 and that includes you.Tend to the company\u2019s needs, but if you don&#8217;t tend to your own and the needs of those you work with, you will lose sight of what you set out to achieve. It\u2019s very easy for me to say that this company is going to work because I believe in the idea and I believe in the people.<\/p>\n<p>&nbsp;<\/p>\n<p>Good luck to you!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><P><IMG border=\"0\" alt=\"FinalDaniel\" align=\"center\" src=\"http:\/\/autodesk.i.lithium.com\/t5\/image\/serverpage\/image-id\/115299iA02C827115665AE6\/image-size\/original?v=mpbl-1&amp;px=-1\" title=\"FinalDaniel\" \/><\/P><P><EM>Earlier this month, Daniel Pizzata of Modbot was kind enough to sit down with us and explain not only what Modbot does (robots for everyone!), but also his own hard-won wisdom about how to improve your chances of success \u2014 in business and life \u2014 as a hardware entrepreneur. Here he is in his own words.<\/EM><\/P><\/p>\n","protected":false},"author":193,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-113","post","type-post","status-publish","format-standard","hentry","category-fusion","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daniel Pizzata of Modbot: Building Robots and Building a Business - Fusion Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/daniel-pizzata-of-modbot-building-robots-and-building-a-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniel Pizzata of Modbot: Building Robots and Building a Business - Fusion Blog\" \/>\n<meta property=\"og:description\" content=\"Earlier this month, Daniel Pizzata of Modbot was kind enough to sit down with us and explain not only what Modbot does (robots for everyone!), but also his own hard-won wisdom about how to improve your chances of success \u2014 in business and life \u2014 as a hardware entrepreneur. 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