{"id":10935,"date":"2019-03-12T08:10:08","date_gmt":"2019-03-12T15:10:08","guid":{"rendered":"http:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=10935"},"modified":"2019-03-13T10:43:10","modified_gmt":"2019-03-13T17:43:10","slug":"generative-design-sustainability","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/generative-design-sustainability\/","title":{"rendered":"Generative Design: What Can It Do For Sustainability?"},"content":{"rendered":"<p>Engineers and designers are constantly trying to find innovative solutions to meet their customers\u2019 needs. All while controlling cost, using fewer resources, and complying with increasing environmental regulations and consumer pressure. Using generative design, many have found opportunities to lightweight parts, consolidate assemblies, and even explore different material and design options. All of these benefits have clear economic value and meet their customers\u2019 needs. But there\u2019s an additional benefit that\u2019s less frequently considered here: These improvements also help meet companies\u2019 sustainability goals.<\/p>\n<p>&nbsp;<\/p>\n<p>Manufacturers such as <a href=\"https:\/\/www.autodesk.com\/solutions\/generative-design\">General Motors <\/a>(GM), <a href=\"https:\/\/www.autodesk.com\/customer-stories\/airbus\">Airbus<\/a>, <a href=\"https:\/\/autodesk.blogs.com\/between_the_lines\/2017\/06\/thinking-big-with-generative-design.html\">Stanley Black &amp; Decker<\/a>, and <a href=\"https:\/\/www.autodesk.com\/redshift\/3d-printed-shoes\/\">Under Armour<\/a>, among others, have adopted generative design to solve engineering challenges and develop innovative new products. They\u2019re also having less negative impact on the environment.<\/p>\n<p>&nbsp;<\/p>\n<p>With generative design, the users define goals (such as light-weighting) and constraints (such as applied forces or manufacturing methods). Rather than directing the computer to draw the design, the computer generates design options using AI and automation that meet the users\u2019 desired goals and constraints. The computer becomes a partner in the design process, as it can develop infinitely more options than a human can.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Light-weighting for material and energy productivity<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Generative design\u2019s earliest and most well-known examples have focused on material reduction, specifically reducing the mass of a part or an assembly. Assuming that the material being used for the product doesn\u2019t change (eg, aluminum remains aluminum), this results in direct savings. Given the total amount of material that can be eliminated with generative design, even if the material type does change, for instance from aluminum to stainless steel, the cost savings can be significant.<\/p>\n<p>&nbsp;<\/p>\n<p>For example, airplane manufacturer Airbus used generative design to redesign an interior partition for its A320 aircraft. Its new design uses significantly less material and weighs 45 percent less. Claudius Peters, an industrial machinery manufacturer for materials handling and processing, is finalizing a new clinker cooler and estimates it will save thousands of euros on each one produced due to the material savings. And any reduction in material used is good for the planet.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10936 size-full\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/CP1.jpg\" alt=\"Claudius Peters generative design\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/CP1.jpg 600w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/CP1-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Claudius Peters before and after<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In addition to the direct sustainability benefits and cost savings associated with weight reduction, other indirect benefits can lead to further advantages. When the amount of material is reduced, so is the amount of embodied carbon and energy: A lighter part requires less energy to power. Indeed, a car that&#8217;s 300 pounds lighter will naturally need less energy to cruise down the highway. Less fuel consumed means less carbon dioxide emitted into the atmosphere, meeting corporate goals as well as regulatory ones. Airbus estimates that with the new partition deployed across the A320 fleet, carbon emissions would be reduced by 465,000 tons annually, the equivalent of taking 96,000 passenger cars off the road for a year.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u201cWe are committed to reducing greenhouse gas emissions from our products by 50% by 2050, and this requires us to develop new technologies that make airplanes much lighter,\u201d says Airbus Innovation Manager Bastian Schaefer. \u201cThe reason why we were able to reduce the weight of a component like the bionic partition by 45% is simply because we combined generative design and 3d printing.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Generative design &amp; additive manufacturing to reduce waste<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Even though generative design can help a user explore different manufacturing processes, from CNC machining to casting and molding, the best environmental outcomes will stem from an additive-manufacturing process. Indeed, 3D printing allows for net near shape printing, using only the material needed in the design and significantly reducing waste during production. Additive manufacturing also allows for design freedom in complex shapes such as latticing, which takes a solid body and creates lighter internal structures. It makes unimaginable shapes possible, allowing for leaps in innovation.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10937 size-full\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/airbus-airplane-seat-frame-image-33.jpg\" alt=\"Airbus airplane seat frame\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/airbus-airplane-seat-frame-image-33.jpg 600w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/airbus-airplane-seat-frame-image-33-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Airbus<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Part consolidation for material productivity and production efficiency<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>With generative design, it\u2019s possible to consolidate multipart assemblies into single-part products. In addition to reducing the amount of material used, this can simplify the overall manufacturing process by reducing downstream assembly. Furthermore, consolidating parts means fewer components warehoused in inventory and a streamlined supply chain. General Motors transformed a simple seat bracket\u2014the bracket that attaches the seat belt to the vehicle\u2014from an eight-part assembly into one part using generative design. Following this success, GM is now extending the generative-design process to other parts of its vehicle lines.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10938 size-full\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/general-motors-customer-image-generative-design-26.jpg\" alt=\"General Motors generative design\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/general-motors-customer-image-generative-design-26.jpg 600w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2019\/03\/general-motors-customer-image-generative-design-26-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>General Motors<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Design exploration for better material choice<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Material choice directly impacts a product\u2019s sustainability. With generative design, designers can explore different materials, evaluating which might work best and which are more sustainable (such as wood vs plastic); they can then filter the results based on different criteria (such as a young module or material type) and visualize the best options, allowing them to choose the best combination of material and design. A team might choose a lower-cost option, with a lower carbon footprint that has less attractive aesthetics, or it might optimize for aesthetics\u2014with generative design, the options are easy to evaluate.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Faster prototyping to reduce waste and improve time to market<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Generative design also streamlines the design-and-engineering process by using cloud simulation to conduct fatigue analysis, stress testing, and more. This reduces the need for iterative physical prototyping, which saves time, material waste, and money. While these savings aren\u2019t generally considered to be environmental in nature, prototyping waste is real. If you\u2019re creating several physical prototypes, especially if you\u2019re having them flown or shipped from a distant supplier, the material, time and energy add up.<\/p>\n<p>&nbsp;<\/p>\n<p>Generative design capabilities in Fusion 360 allows designers and manufacturers to meet their sustainability and profitability goals. It helps them shave costs and time from their new product-development processes while reducing manufacturing costs and energy needs\u2014and wowing customers with innovative designs.<\/p>\n<p>&nbsp;<\/p>\n<p>Adding generative design to a project has been described as adding the smartest person in the room to the design team. Given the magnitude of the challenges in addressing sustainability and climate change, and the need to do so responsibly, generative design\u2019s help is welcome.<\/p>\n<p>&nbsp;<\/p>\n<p>Try Fusion 360 for free today!<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/overview\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9421\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/05\/Downloadfreetrial-3.png\" alt=\"\" width=\"315\" height=\"46\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/05\/Downloadfreetrial-3.png 315w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/05\/Downloadfreetrial-3-300x44.png 300w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how generative design can help you comply with increasing environmental regulations, consumer pressure, and your company&#8217;s sustainability goals.<\/p>\n","protected":false},"author":3020,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-10935","post","type-post","status-publish","format-standard","hentry","category-fusion","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generative Design: What Can It Do For Sustainability? 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