{"id":10352,"date":"2018-09-27T06:49:51","date_gmt":"2018-09-27T13:49:51","guid":{"rendered":"http:\/\/www.autodesk.com\/products\/fusion-360\/blog\/?p=10352"},"modified":"2018-09-27T06:39:21","modified_gmt":"2018-09-27T13:39:21","slug":"motorization-karl-benz-automotive-industry","status":"publish","type":"post","link":"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/motorization-karl-benz-automotive-industry\/","title":{"rendered":"The Boom of Motorization: How Karl and Bertha Benz Transformed the Automotive Industry Forever"},"content":{"rendered":"<p>Let\u2019s roll back in time to Germany in the 1800s. If you aren\u2019t walking on foot then a horse-driven carriage is your best bet. There\u2019s no paved roads, just bumpy, dusty paths to traverse the countryside on. The German Emperor has a special liking for horses, so much that he thinks replacing horses with machines is not only foolish, but unpatriotic. Oh, and the Catholic Church sees the horseless carriage as the work of the devil. But Karl Benz? He wants to replace the horse with the automobile anyway.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.famousinventors.org\/images\/karl-benz.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10353\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz1.png\" alt=\"\" width=\"405\" height=\"377\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz1.png 405w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz1-300x279.png 300w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><strong>Benz Has a Vision<\/strong><\/h2>\n<p>Karl was born into a poor and mis-fortuned family. His father died when Benz was two years old and he spent the rest of his years raised by his mother. Thankfully she prioritized education and saw Benz through university at the age of 15. He later went on to graduate with a degree in mechanical engineering.<\/p>\n<p>&nbsp;<\/p>\n<p>Following his graduation from university, Karl rolled through a series of engineering and construction jobs searching for his calling. He ended up settling in Mannheim, Germany, where he partnered with August Ritter to open an iron foundry and sheet-metal workshop.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10363\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz2-1.png\" alt=\"\" width=\"475\" height=\"314\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz2-1.png 475w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz2-1-300x198.png 300w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><i>A monument stands today in Mannheim commemorating Benz\u2019s legacy. <\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Benz\u2019s first work focused on a two-stroke engine to fuel his business. However, finances took a turn for the worse thanks to his less than reliable business partner. Karl\u2019s wife, Bertha Benz, would have to invest her own money to buy out Ritter\u2019s shares of the company and keep Benz in business. Why even bother? She believed in Benz\u2019s vision to replace the horse-driven carriage with motorized machines. This vision would transform the automotive industry forever.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.mercedes-benz.com\/wp-content\/uploads\/sites\/3\/2014\/09\/HISTORIE_bertha_benz_04-1230x454.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10355\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz3.png\" alt=\"\" width=\"400\" height=\"152\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz3.png 400w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz3-300x114.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><em>Bertha and Karl Benz<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><strong>The Benz Motorwagen Arrives<\/strong><\/h2>\n<p>With financial backing from his wife, Karl shifted the focus of his workshop toward the development of improved engines and a host of new patents. During this time he invented the throttle system, battery-powered ignition system, spark plug, carburetor, gear shifters, clutch, and the water radiator. The success of these patents and improved engine designs finally gave Benz breathing room to focus on his true passion &#8211; designing a replacement of the horseless carriage.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.emercedesbenz.com\/Images\/Aug07\/29_History_Of_Mercedes_3\/450867_756341_2587_3599_61053670821.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10364\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz4-1.png\" alt=\"\" width=\"475\" height=\"527\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz4-1.png 475w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz4-1-270x300.png 270w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Benz\u2019s primary competitor, Gottlieb Daimler, thought that people wanted an automobile that resembled a horse carriage. More of the same. Benz desired a completely different reality. He didn\u2019t want to ease people into automobiles with a familiar horse carriage. He wanted to create a self-contained vehicle that would push the automotive industry forward, so he did.<\/p>\n<p>&nbsp;<\/p>\n<p>After years of tireless work, he finished his first automobile creation in 1885, the Benz Patent Motorwagen. This three-wheeled machine included a ton of innovative features, including:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A four-stroke engine<\/li>\n<li>Electric coil ignition<\/li>\n<li>Rack and pinion steering<\/li>\n<li>Evaporative cooling system<\/li>\n<li>Differential rear-end gears<\/li>\n<\/ul>\n<p>All of this was packed into an elegant looking steel frame with three wire-spoke wheels. The engine topped out at a whopping 8 mph.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10357\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz5.png\" alt=\"\" width=\"400\" height=\"222\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz5.png 400w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz5-300x167.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><em>A replica Benzt patent Motorwagen.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The world\u2019s first automobile was complete, but there was a major problem. This was the first automobile of its time powered by an internal combustion engine. How in the world was Benz going to market this to the masses? There were no car commercials. And gasoline? Only sold at drug stores. Don\u2019t forget the roads, a heaping mess of dusty narrow tracks that were scattered across the countryside.<\/p>\n<p>&nbsp;<\/p>\n<p>All of these problems were coupled by the fact that Karl Benz was an absolutely genius engineer but a terrible marketer. In the first Motorwagen demonstration the driver lost control and smashed into a wall. Needless to say, people were terrified of his machine. How did Benz respond? By burrowing away in his workshop, intent on perfecting his automobile.<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><strong>Bertha Benz Enters the Picture<\/strong><\/h2>\n<p>Bertha had already kept the Benz business afloat during troubling times, and she also happened to be a marketing genius. Seeing Karl floundering away in his workshop, she decided to take control of the situation. Money was wearing thin, and the Daimler competition had just invented a four-wheeled, motor-driven horse carriage of their own. Karl Benz had to act, and fast.<\/p>\n<p>&nbsp;<\/p>\n<p>So Bertha hatched a plan. On August 5, 1888 she took the Benz Motorwagen out for a drive without telling Karl. Were not talking down the street. She took her two sons over fifty miles away to visit her mother in Pforzheim. This was the world\u2019s first long-distance trip ever attempted and it changed automobile history forever.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10358\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz6.png\" alt=\"\" width=\"400\" height=\"232\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz6.png 400w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz6-300x174.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><em>Recreation of Bertha and her two sons with their Motorwagen.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The Benz\u2019s hit the road, traveling along rocky and dusty trails. They had to stock up on fuel at pharmacies along the way, and her boys had to push the car up hills. Bertha also had to tackle some technical challenges during her journey. For example, the wood breaks finally gave out, so she had a shoemaker replace them with slabs of leather.<\/p>\n<p>&nbsp;<\/p>\n<p>The result of this marathon-like journey was an instant publicity craze. By the time shetelegrammed Karl with her safe arrival 12 hours later people were talking all over town about this buzzing machine. Bertha\u2019s trip also led to the inspiration for several Motorwagen improvements, including extra gears for climbing hills and better brake linings. All of these improvements manifested in the Model 3, the world\u2019s first production automobile introduced at the 1889 World Fair in Paris.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/1*hEJv1LxwmLM4ZC6zTUIjsQ.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10365\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz7-1.png\" alt=\"\" width=\"450\" height=\"272\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz7-1.png 450w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz7-1-300x181.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a>The Benz duo riding their success.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><strong>Benz Skyrockets to Success<\/strong><\/h2>\n<p>As sales of the Model 3 took off, Karl turned his sights to additional improvements including a patent for the double-pivot steering system in 1893. This steering system went on to drive Benz\u2019s new Victoria model in 1893, and later the Benz Velo in 1894.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10360\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz8.png\" alt=\"\" width=\"400\" height=\"251\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz8.png 400w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz8-300x188.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><em>The Benz Velo<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In 1896 Benz was granted a patent for the first contra engine with horizontally-opposed pistons. This patent along with the skyrocketing demand for internal combustion engines pushed Benz\u2019s profits to the top of the charts. By 1899 Benz &amp; Cie was the world\u2019s largest automobile company, employing 430 workers and producing 572 automobiles per year.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/blog.mercedes-benz-passion.com\/wp-cb4ef-content\/uploads\/1024_C22840.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10362\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz9.png\" alt=\"\" width=\"450\" height=\"267\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz9.png 450w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz9-300x178.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Throughout the early 1900s Benz &amp; Cie dominated Europe\u2019s automobile market. Under Karl Benz\u2019s leadership, the company went on to develop a variety of innovations in racing car design, mass production techniques, and engine designs. Benz would later leave his company after battle with its board of directors. After making a brief reappearance in 1904 he retired in Ladenburg where he passed away in April 1929.<\/p>\n<p>&nbsp;<\/p>\n<p>Ben\u2019z passing symbolized the end of Benz &amp; Cie as we knew it. As the 1920s Great Depression pushed the world\u2019s economy to a standstill, Daimler and Benz decided to pool their resources together in a merger. In 1926 the two companies officially became Daimler-Benz, with all new automobiles produced as Mercedes-Benz.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/mercedesbenzblogphotodb.files.wordpress.com\/2011\/09\/the-corporate-history-of-daimler-ag-iv-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10361\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz10.png\" alt=\"\" width=\"400\" height=\"266\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz10.png 400w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/09\/Benz10-300x200.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><strong>The End of an Era<\/strong><\/h2>\n<p>Even as the world\u2019s economy slowly transitions away from internal combustion engines, all automobiles of the future with stand on the shoulders of Karl Benz\u2019s achievements. \u00a0Karl and Bertha single-handedly transformed the automotive industry into what it is today by radically changing public perception. Would our world still look the same without Karl\u2019s engineering genius and Bertha\u2019s flair for publicity? Who knows, we might all still be rolling around in horseless carriages.<\/p>\n<p>&nbsp;<\/p>\n<p>Want to be a part of the future of the automotive industry? Fusion 360 is your perfect 3D CAD companion. <a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/overview\">Try Fusion 360 for free today!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/overview\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9421\" src=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/05\/Downloadfreetrial-3.png\" alt=\"\" width=\"315\" height=\"46\" srcset=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/05\/Downloadfreetrial-3.png 315w, https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/wp-content\/uploads\/2018\/05\/Downloadfreetrial-3-300x44.png 300w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Move aside, horse-driven carriages, Karl and Bertha Benz are about to transform the automotive industry forever. Learn how.<\/p>\n","protected":false},"author":320,"featured_media":10365,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-10352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fusion","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Boom of Motorization: How Karl and Bertha Benz Transformed the Automotive Industry Forever - Fusion Blog<\/title>\n<meta name=\"description\" content=\"Learn how Karl and Bertha Benz changed the automotive industry with the invention of the first gasoline-powered automobile, the Benz Patent Motorwagen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autodesk.com\/products\/fusion-360\/blog\/motorization-karl-benz-automotive-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Boom of Motorization: How Karl and Bertha Benz Transformed the Automotive Industry Forever - 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