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Get better design solutions faster – generative design



Add designer input to artificial intelligence and infinite computing power and you have generative design, delivering better design solutions and smarter outcomes faster than you could imagine.

Technology Trends

Successful manufacturers are always looking for ways to create competitive separation through innovation and accelerating new product development. Generative design has the potential to provide manufacturers with better design solutions that deliver smarter outcomes at much lower costs.

Generative design combines the inputs of a designer with artificial intelligence and infinite computing power using the following process:

  • Designer/engineer defines goals and constraints
  • Computer algorithms generate thousands of designs with performance analysis
  • Designer/engineer studies options, modifies and identifies the optimal solution
  • Designer/engineer fabricates the prototype with 3D printing

The benefits of using generative design are large and varied:

  • Increased productivity with thousands of iterations delivered quickly
  • Expensive human resources freed from mundane and repetitive tasks
  • Simulation and testing built in to the design process to avoid expensive manufacturing re-works
  • Increased creativity with algorithms generating non-traditional and organics forms unimaginable to humans
  • Increased customer satisfaction and loyalty through delivery of better designed products and improved performance
  • More sustainable process with reduced waste and energy

Generative design takes away the limitations traditionally imposed on the design process that matched one designer with one computer. The role of technology is elevated and the computer is an active participant in the design process, working within defined parameters, rather than simply reflecting actual finished designs.

Generative design is happening right now and providing designers with previously unimagined design solutions to increasingly demanding customers in a complex and competitive manufacturing world

For an introduction to generative design, read this executive bite to see how it could benefit your business, and for examples from the real world of manufacturing.