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Exhibits archive

Super Bee

Company: Chrysler

Industry: Automotive

Designers’ dreams yield real-world insights

Using cutting-edge 3D-visualization technology, Chrysler designers and engineers were able to fully explore their conceptual designs for a radically new kind of vehicle. The Super Bee is made for California. It’s open-roofed, eco-friendly, and quite freewheeling, and it won first prize in the Los Angeles Auto Show’s concept-car competition. While it may never be mass-produced, it has prompted Chrysler designers and engineers to think in new ways about the future of the automotive industry.