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Generative Design: Redefining What’s Possible in the Future of Manufacturing

Learn how early adopters of generative design—including well-known brands and start-ups—are helping to redefine the future of manufacturing.

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Technology has played a key role in the design and manufacturing of products for years. That said, it’s fair to say that technology has been used primarily as a productivity tool. But imagine if technology could be a partner in the process instead. That’s the idea behind generative design, an artificial intelligence–based design-exploration process that lets humans and machines create together.

With generative design, designers and engineers shift their focus from drawing things and storing them in a computer to spending more time framing the real problem they want to solve. The user inputs goals, constraints, and priorities (such as weight, safety factors, material preferences, manufacturing methods, and cost constraints), and then the partnership with technology begins. Want to keep reading?

About the Author

Missy Roback is a a writer, musician, and mannequin enthusiast. Words and music (but no mannequins) can be found at

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