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Fred Saunders

Fred Saunders served as the vice president of brand and social impact at Autodesk. He developed Autodesk’s strategy to differentiate it as purpose-driven brand helping customers do more, better, and with less negative impact. He has worked with many of the world’s leading technology and finance brands during critical points in business and brand development, including Microsoft, Dell, Intel, Lending Tree, Juniper, and Charles Schwab. Before joining Autodesk, Saunders was the founder of Two Five Five, LLC, a marketing and strategy consultancy focused on aligning organizations around cohesive, ownable, and executable stories and marketing strategies.