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Not Just Airbnb and Uber: Why Manufacturing Is Already a Sharing Economy


It’s all about sharing lately—specifically, the sharing economy.

Find a place to crash with Airbnb. Hail an Uber ride from your phone. Walk down a city block, pick up a Zipcar for an errand, and park it in an entirely different spot for someone else to use.

But the sharing economy is a bit of a misnomer—there really isn’t much sharing at all. It’s actually an access economy. For consumers, this is a relatively new concept, in which products, property, and even everyday activities like driving become services with income.

This isn’t so new for manufacturing, though. It’s been happening for years, with access to machines for hire. Say a factory has a certain machine you need for molding a plastic product. You can access the factory’s machine and produce your toy, bottle, or handle. Your order is shipped, and you take it from there. Only the largest corporations can afford to build their own factories, and even still they don’t produce everything. Companies pay for access to “share” those machines that manufacture and package their products, parts, widgets ... you name it.

Brandon Au

There’s one thing about manufacturing, though. It’s always trying to stay ahead of the curve—for good financial reasons, of course. Now, the industry is on the cusp of even bigger breakthroughs for access and efficiency. “Sharing” manufacturing capabilities is reaching new levels both in equipment and ideas. And this time, it even includes consumers, too.

Accessible Software and Local Makerspaces

Any product first starts with design, and, now, anyone can be a designer. Whether you’re an everyday consumer, a burgeoning maker, or a trained industrial designer, you can get in on the action—be it furniture, shoes, costumes, or the next connected product. Design software has never been more accessible for any level, from very beginner to pro, with products like Tinkerplay, Tinkercad, or Autodesk Fusion 360.

Brandon Au

3D printers overall are just becoming more accessible. You don’t even have to access the actual machine if you don’t want to get hands-on. It’s as close as your local Staples or The UPS Store, where you can 3D print at their retail outlets. You can upload a design to have it printed and shipped by Shapeways or find a local printer on Hubs. If you can design it, you can 3D print it.

And guess what? You can share it, as well. Sites like Instructables provide new ways to take your design to the world, or entire product marketplaces like Etsy can help you sell it.

It’s Not Just GE Anymore: It’s GE and You

The new manufacturing “sharing” is going corporate, too. Product companies don’t just want your feedback anymore; they want you to be a part of the design from the get-go.

Take the ambitious GE and Local Motors partnership and initiative called FirstBuild. Its mission is to “invent a new world of home appliances by creating a socially engaged community of home enthusiasts, designers, engineers, and makers who will share ideas, try them out, and build real products to improve your life.”

Opal is a countertop nugget-ice maker designed by the FirstBuild community. Courtesy of FirstBuild.

Through this co-creation, an entirely new dynamic is happening now. Companies can directly innovate alongside users and other designers. Gone are the siloed days. FirstBuild is also manufacturing designs in a microfactory, a growing trend that’s all about incredibly rapid prototyping, fabrication, and assembly—all under one roof.

Ideas are flooding into the online site from the 7,500 (and growing) community members. Take the recent success of GE’s Opal Nugget Ice Maker, designed for those who love soft, chewable “nugget” ice. According to GE, “By product development standards—it can take as many four years to come up with a new appliance—Opal’s design is approaching warp speed. It was only in March that FirstBuild challenged its community to develop a compact nugget-ice maker capable of producing up to one pound of nugget ice per hour.

“The call garnered 30 total entries, and the winning proposal, which was submitted by an independent designer based in Guadalajara, Mexico, was selected just a month after the launch of the contest,” the company continues. “The first prototype rolled out of FirstBuild’s microfactory in early July.”

From four years to four months for a manufactured product? A 3D printer that isn’t much further than your own backyard? Sharing never looked so good.

About the Author

Andrew Anagnost is the President and Chief Executive Officer of Autodesk. Dr. Anagnost’s career spans more than 25 years of product, business, and marketing experience focused on driving strategy, transformation, and product development — and includes positions at Autodesk, Lockheed Aeronautical Systems Company, and EXA Corporation. He also completed a doctorate degree at Stanford University and worked at NASA Ames Research Center as an NRC post-doctoral fellow. Anagnost began his career at Autodesk in 1997 and has held a wide range of roles in the areas of marketing, new business development, product management, and product development. Prior to becoming President and CEO in June 2017, he served as Chief Marketing Officer and SVP of the Business Strategy & Marketing organization. In this role, Andrew served as architect and leader of Autodesk’s business model transition—moving the company to become a software-as-a-service (SaaS) solutions provider. Previously, Anagnost held various executive positions across Autodesk. Early in his Autodesk career, he led the development of the company’s manufacturing products and grew Autodesk Inventor revenue to over $500 million. Anagnost is a member of the Autodesk Board of Directors. He holds a Bachelor of Science Degree in Mechanical Engineering from California State University, Northridge (CSUN), and holds both an MS in Engineering Science and a PhD in Aeronautical Engineering and Computer Science from Stanford University.

Profile Photo of Andrew Anagnost, Autodesk CEO