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Connected Products: It’s the End of the Fridge as You Know It


Remember the “old” days?

When the thermostat on the wall was just an overlooked fixture with a miniscule, red-needle temperature gauge?

When you had to twist the washing machine’s dial, loudly cranking it to the basic hot, warm, or cold options?

When refrigerators started appearing with exciting, new electronic features of ... filtered water and ice?


Over the years, the evolution of design makes the above seem so basic. But these were pretty major debuts at the time (and still continue to be some of the core features in many homes). However, the lowly thermostat, washer, and refrigerator are ready for a new innovation prime time. Truly 21st-century features are appearing now—including Wi-Fi access—and squarely placing them in the burgeoning Internet of Things (IoT) category.

Now a thermostat can collect information about you and your preferences; know when you’re away and adjust automatically; and, ultimately, make energy-efficiency decisions to help you save money. The little red needle never had a chance.

The number of washing-machine options on the control panel can be mind-boggling. Instead of relying on the tried-and-true buzzer, the Wi-Fi-enabled washing machine will send a message to your smartphone that the laundry is done.

And the refrigerator, well, it’s on a whole other level. There are apps that tell you about expiring food, or can even order groceries online if the milk is getting low.

But I have to admit I’m a little skeptical about some of these appliances as a “thing” in the IoT. Do I want (or need) my dishwasher collecting data or texting me? Maybe, maybe not. Even Whirlpool recently admitted their efforts with a “smart” washer are “a little bit of a hammer looking for a nail right now.”

The Nest home thermostat. Courtesy of Nest.

These are early days, and the IoT innovations will continue to evolve and mature to a better user experience and more practical—and profitable—applications.

The crux of it all is this: Products aren’t just products anymore. They’re alive! (Okay, minus the dramatic Dr. Frankenstein line delivery). They can do their job, be a service, and actually improve, too. While this opens incredible new consumer options, the required business adaptions are immense—and potentially catastrophic—if companies don’t act now.

Here are what I see as the key signs that it’s the end of products as you know them, and what to look for with product design and development in the upcoming “Era of Connection.”

Connected Products: Does Your Fridge Know More About You Than You Think?

The digital and physical universes are becoming increasingly intertwined and connected. Sensors throughout our everyday lives are feeding immense amounts of data to both the cloud and lots of other things.

And this isn’t just limited to your thermostat talking to your washing machine. Most products will begin to serve double-duty with their “intended” purpose as well as becoming a hunter-gatherer of data. When approaching product design and features, it’s imperative to begin incorporating this idea and discover the right balance. Don’t just build a smart washer for the sake of building a smart washer. The data and communication must intrinsically benefit the consumer.

I Love My Product More Today Than Yesterday—But Not as Much as Tomorrow

It’s not just about your dishwasher or washing machine sending you a text when a load is done. The opportunity of a Wi-Fi connection delivers much more than that. In fact, manufacturers will be able to make your product better by keeping it Internet-connected.

Example of an app to control a Wi-Fi enabled oven. Courtesy of GE.

Most of the time when you buy a product today, it is immediately sent into an aging, out-of-date decline. Now, it can potentially improve in real time.

Here’s a good example: Perhaps a company’s latest innovation will make a water cycle better for a dishwasher. You won’t have to wait for the new model. The manufacturer could immediately upload software through the Wi-Fi connection that will make the water run better or faster in the dishwasher sitting in your own kitchen.

This is a completely realistic scenario, and those kinds of software updates are happening in products. In fact, smart-home system company Wink announced it’s working with GE for a pilot that will help even old appliances get smarter. By distributing a Wi-Fi device for certain refrigerator models dating back to 2009, they are embarking on an incredibly interesting application of retrofitting a product for a new, updated lifecycle.

Your Product Wants to Sell You Something

As consumers demand better-quality products and expect them to improve over time, there will be important business-model shifts to the sale of components and services.

It isn’t too far-fetched of an idea. Think about Apple and the App Store. The transaction, improvements, and relationship with the customer do not end once the phone is purchased. Consumers keep adding and evolving their phone experience with apps—it makes the product better and personalized to their lifestyle. Industries are just beginning to recognize that this business model can transfer to non-device products, too. Products are a vehicle for services and more revenue.

Get Ready

This is an exciting era for products and technology. While technology advancements have driven the creation of entirely new products (think tablets, smartphones, and more), the bulk remain untouched. It isn’t going to happen overnight, but the proliferation of physical and digital combinations will touch many more parts of our lives. Time to prepare now because it’s the end of products as you know them.

About the Author

Andrew Anagnost is the President and Chief Executive Officer of Autodesk. Dr. Anagnost’s career spans more than 25 years of product, business, and marketing experience focused on driving strategy, transformation, and product development — and includes positions at Autodesk, Lockheed Aeronautical Systems Company, and EXA Corporation. He also completed a doctorate degree at Stanford University and worked at NASA Ames Research Center as an NRC post-doctoral fellow. Anagnost began his career at Autodesk in 1997 and has held a wide range of roles in the areas of marketing, new business development, product management, and product development. Prior to becoming President and CEO in June 2017, he served as Chief Marketing Officer and SVP of the Business Strategy & Marketing organization. In this role, Andrew served as architect and leader of Autodesk’s business model transition—moving the company to become a software-as-a-service (SaaS) solutions provider. Previously, Anagnost held various executive positions across Autodesk. Early in his Autodesk career, he led the development of the company’s manufacturing products and grew Autodesk Inventor revenue to over $500 million. Anagnost is a member of the Autodesk Board of Directors. He holds a Bachelor of Science Degree in Mechanical Engineering from California State University, Northridge (CSUN), and holds both an MS in Engineering Science and a PhD in Aeronautical Engineering and Computer Science from Stanford University.

Profile Photo of Andrew Anagnost, Autodesk CEO