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Merlin Entertainments creates magical experiences


Merlin Entertainments is a global leader in location-based, family entertainment with memorable, immersive brand experiences for 67 million visitors each year. PowerMill enables Merlin Magic Making—its in-house creative and project delivery team—to create the magic behind 120 attractions across 25 countries including LEGOLAND, Madame Tussauds, Alton Towers, The London Eye, and more.

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