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Generative Design for Automotive

Shift Gears with
AI-Driven Design

Leveraging artificial intelligence, generative design enables engineers to create lighter, stronger, and more sustainable automotive components. This cutting-edge technology helps car manufacturers to develop better parts faster, while maintaining safety standards and environmental regulations.

Image courtesy of Briggs Automotive Company (BAC)


Pushing the boundaries of automotive performance

  • Automotive lightweighting with generative design


    Automotive engineers can quickly identify solutions to reduce mass while maintaining performance standards, meeting design goals, and respecting constraints.

  • Improve performance with generative design


    Evaluate multiple manufacturing methods using generative design to improve and optimize automotive component durability and eliminate areas of weakness.

  • Consolidate multiple components to one solid part with generative design


    Explore more solutions that allow you to consolidate complex automotive components into solid parts, reducing assembly costs and simplifying your supply chain.

  • Generative design helps meeting your sustainability goals


    Meet your sustainability goals by using generative design for lightweighting parts, reducing production waste and helping select more sustainable materials.

Hyundai is pushing the boundaries of vehicle design with Generative Design

Hyundai Motor Group's New Horizons Studio is driving mobility innovation with walking car concept. Read story

Image courtesy of Hyundai Motor Group

BAC Maximizes performance with AI-driven design

Using generative design technology with 3 and 5-axis milling, BAC created one of the lightest wheels in the world. Read story

Volkswagen uses generative design to redesign epic bus

Generative design technology helps VW reduce mass while maintaining high performance standards. Read story


General Motors achieves 40% weight savings on new seat belt bracket with generative design and 3D printing. Read story


April 28th - 29th, 2021

Register now for the Automotive Innovation Forum. Join senior business executives and subject-matter experts discussing major shifts, trends, and innovations facing the automotive industry.

Automotive lightweighting with generative design

Lightweighting automotive components webinar

Lightweighting components is an increasingly important design goal for improved performance and sustainability. In this webinar, we discuss how generative design can be used as a powerful tool for lightweighting and how one company, Briggs Automotive Company, is doing so today.