Business transformation helps VisiConsult stay competitive
As a family business, VisiConsult is going through generational change. Its leaders combine software and engineering skills, experience, marketing and business skills and Lennart’s two brothers have now joined the company, bringing more “digital native” knowhow.
VisiConsult is worldwide building solutions centers to discuss equipment and image subscription service with customers in their time zone. The approach is agile, more local to customers, more responsive and much cheaper than building a factory for inspection machines abroad.
“Traditional business processes will not cut it in the future,” Lennart says confidently. “Our industry is under attack. Other countries can also build high quality machines and operate from a lower cost base. If we do not wake up and move fast to maintain our competitive and technological lead, Germany’s traditional businesses will soon be in deep trouble.”