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Altimeter Independent Global Research report

Strategies for Growth in
the Reimagined Workplace

The future of work is everywhere

The workplace is no longer a fixed location; its role is to support value creation. 

This report is sponsored for leaders by Autodesk and written by senior tech industry analyst and TEDTM speaker Susan Etlinger. It examines the key shifts we are seeing as a result of the COVID-19 pandemic and other macroeconomic, industry, design, and technology trends; explores the role of the distributed workplace as an engine for growth; and includes insights from leaders across a range of industries and disciplines.

Read on and find out how:

  • COVID-19 didn’t create the distributed workplace—it accelerated it
  • This is an opportunity to reimagine the workplace as a dynamic engine for value creation rather than as a static place to house employees
  • Leaders need to pay attention to the social/cultural impacts of distributed work and find ways to promote cohesion and trust
  • And leaders need to clearly understand and support the activities that drive value within the company and foster those in the workplace

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Meet the Author

Susan Etlinger is a globally recognized expert in digital strategy, with a focus on artificial intelligence, technology ethics, and data. In addition to her work at Altimeter, Susan is a senior fellow at the Centre for International Governance Innovation, an independent, non-partisan think tank based in Canada, and a member of the United States Department of State Speaker Program. In 2019, Susan was named one of 100 Brilliant Women in AI Ethics by Lighthouse3, a strategic research consultancy focused on AI. Her TED talk, “What Do We Do With All This Big Data?” has been translated into 25 languages and has been viewed more than 1.3 million times.

Photo credit: Marla Aufmuth / TED

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