Without a doubt, WIIFM are the 5 most important letters in your business. The only thing your customer cares about is, "What’s in it for me? Will this work for me?” A new class of consumers is emerging everywhere, and these consumers want control over the things that impact their lives, be it a game, a building, or a city. This means your customers will demand to understand how their products are made and how relationships with providers turn digital collaboration into physical artifacts, regardless of scale. To be successful, you’ll need to be part of this change. Join this Innovation Forum to gain key insights that will allow you to make it happen for your clients.