Schneider Electric has become a thought leader in electrical BIM (Building Information Modeling) for residential buildings, office buildings, factories, and data centers. The firm’s strategy was to transform the business strategy and operations to target the market of building owners/operators, planners, and the installation industry with a BIM approach. The new Technopole headquarters in France was built as a LEED-certified building. Several marketing campaigns used it to show the value that BIM creates in electrical. In this session, we will cover the following items: how to adjust the BIM process to your targeted customers with a customer success plan; how to train 2,000 internal employees with an adoption plan; how to scale up visibility with webinars and create 1,000-plus qualified marketing leads; how to get the visibility of 200,000 views in press and social media with a co-marketing campaign; how to get the alignment of two companies with leadership meetings; and how to reduce planning time on electrical floor plans by 50% by using custom application with Revit software.
- Learn how to include electrical and smart building in BIM projects
- Learn about the value of use cases for BIM in operation
- Learn how to create intimacy with customers thanks to partnership with Autodesk
- Learn about the future of electrical design and build