For years you’ve heard stories of companies utilizing generative design in the architecture, engineering, and construction (AEC) industry. While you want to embark on a similar journey, you may be paralyzed, unsure where to start. Fortunately, the fastest way to a destination is to follow in the footsteps of those ahead of you, and the Arcadis Generative Design POC Team is happy to lead the way. We’ll tell you how to avoid traps and plan for success in your generative evolution. No topic is too broad or off limits (well, except our source code). Conceptualization and planning, staffing and skill requirements, training needs and sources, tips and tricks, milestones and goals, pitfalls and traps—we’ll pull back the curtain and let you see how you, too, could produce a generative-design tool that will transform how you do business.