What are new emerging methods for tackling large and complex challenges such as sustainable design? More specifically, what might happen when we combine technology from one industry and apply it to another? Further, how can designers leverage these experiments in "convergence" to inform the future of design-and-make? Inspired by an Autodesk Technology Center resident, this case study explores the sustainable implications of converging industrial design tasks with "procedural modeling" tools (a Media and Entertainment technology). This talk shares the results of both practical hands-on experiments and conceptual thinking on how procedural modeling tools could influence higher performing design decisions applied to product-design and manufacturing. Experience the convergence of industries as the Technology Centers explore what it means to continuously reshape and adapt objects to meet functional and performance requirements.