How to apply VRED for best in class CGI production for consumer products and beyond

Innovation is important to the on-going success of an organization, but it can also counter established goals. This class will talk about how Autodesk, Inc., is helping intrapreneurs develop their ideas and we’ll provide tools and guidance that attendees can use on their own or in their organizations.

Learn how to create smooth and believable camera animation using different techniques, how to create simple camera rigs to have more control over the camera movements, and how to understand the curve editor and camera parameters to modify the timing and movements.

Back by popular demand—this class will guide you through the essentials of creating a stunning image. Nowadays it’s not enough to just know how to create a rendering; to sell your image it’s important to know the vital rules and principles of photography. This timeless class will break down the principles of well-known architectural photographs and renderings and translate them to creating renderings using 3ds Max software. This class will also highlight photographic elements and demonstrate how to apply them to 3D renderings. So whether you want to create better renderings or learn more about photography, this class is for you.

This class will illustrate the storytelling process undertaken for a recent international airport design competition in Dalian, China, and the critical role storytelling played in the firm’s competition submittal. The class will demonstrate how a variety of media was used to create an inspiring video that set the firm’s submittal apart from its competition. We will explore each phase of the project, starting with discovery and storyboards. Then we will move into a discussion of production for both live and CG elements, and we’ll end with compositing and editing. We will explain why key decisions were made and when they were made to get the best results. The audience will gain an understanding for each part of the process by seeing real-world examples and behind-the-scenes footage during each phase. Finally, we will share successes and lessons learned from our experience working with 2 Design and Production Teams that were on opposite sides of the world and 14 hours apart.

This class will cover the basics of the SketchBook Pro painting and drawing software for desktop computers. Learn how to create painterly effects that mimic real mediums and textures. Learn about the new brushes in SketchBook Pro software and how to customize them to create your own. Techniques are taught through the lens of character creation and creature design.

Animation can be a time-consuming venture that can slow down the production pipeline. You can use a host of procedural animation tools to speed the process and produce flexible and editable animation sequences. This class will help attendees to expand their knowledge of 3ds Max software's animation toolset and procedural animation methods.

It's not enough to know how to create striking 3D renderings; you have to make images that really sell. To effectively sell your renderings, you need the knowledge of a photographer. This class will introduce worthy architectural photography principles and show you how to apply them to 3D renderings. You will learn how to translate good image composition, lighting, and staging to your renderings. This class will also discuss photographic phenomena (such as vignetting, barrel distortion, and glare), and we will cover how to fine-tune these photographic flaws to your advantage to create compelling visualizations that really sell.

Animation can be a time-consuming venture that can slow down the production pipeline. You can use a host of procedural animation tools to speed the process and produce flexible and editable animation sequences. This class will mix methods from Autodesk University 2014 with new methods to help attendees to expand their knowledge of 3ds Max software's animation toolset and procedural animation methods.

Extend your artistry skills and learn the process of creating a captivating film for your architectural project. Step through the entire process-from creating an idea, to visualizing it into a storyboard, to creating animated sequences, to editing and post-production that bring your final film to life. From real-world applications, you'll build upon your camera animation techniques, learn more about how the frame rendering process differs from stills, and gain tips and tricks on post-production. We'll discuss challenges faced along the way, how to solve these as you go, and how to manage clients' expectations, all while working within a budget.

This interactive class will demonstrate the importance of the discovery process at the beginning of any visualization or video project. After an introduction to the key elements of the discovery phase, the class attendees will collaborate to develop a set of questions to ask during discovery that will achieve the best results and reveal the single most important message to tell. Working in small groups, the class will then compete with each other to find the most compelling story in several scenarios based on typical client requests.

In this class you will gain an understanding of a commercial production that uses only computer graphics. This is a 2-part series that will cover the entire process of creating a commercial spec spot for the HBO show Boardwalk Empire. In part 1 you'll see the project kick off from the storyboards phase and proceed through rough animation and visual effects. We will cover some topics that include modeling, texturing, and dynamics. These classes will utilize an array of tools, including 3ds Max software and Chaos Group's V-Ray rendering engine, to bring this piece to life.

Oregon-based LAIKA is a renowned animation studio that has inspired audiences with an unprecedented visual artistry. Animators breathe life into meticulously hand-crafted puppets on handmade sets. Visual effects artists seamlessly enhance performances with cutting-edge technologies. This unparalleled fusion of stop-motion and computer graphics has garnered the studio two Oscar nominations and worldwide acclaim. In this session, Mark Shapiro will discuss the upcoming feature The Boxtrolls, using rarely seen images and timelapses. Production puppets will be on display.

As an experienced educator who has trained many people live and online, I find the rendering world is full of technical information. The technical layer has been covered extensively and many learning options are available, but what’s missing is the building and educating of the abstraction layer. This knowledge is fundamental, but many times we think it’s only applicable to talented people. As visualization artists, we should know much more about photography—specifically, composition, lighting, and color theory. A better understanding of this fundamental abstraction layer will facilitate a better understanding of the technical side of visualization. There’s a great deal to learn about lighting before realizing the promise of a compelling photograph—recreating the illusion of the tridimensionality. After all, even if it sounds absurd, the final render is many things, but it is not 3D.

RT/VR has been here for a while, we are all familiar with the different players and we all have been wowed by its advancement in the architectural visualization industry. Now that the dust has settled and the technology is out in the wild, it's our job to discover how to use it in a meaningful way that goes beyond entertainment.



Is RT/VR a tool that will help designers and people in general understand spaces and interact with them in a unique way? If so, where do we go from here?



We will talk about where we are today - and where we want to be in the future. Then, we will walk through exploratory samples that helped us develop some of the tools and to understand its more practical uses that could be provided as a service to our clients. Finally, we will show a few real-world samples of the work we have done to help our clients express their vision.



So, Are we there yet?

This class will cover how you can use several autodesk software including revit, 3ds max, navisworks and InfraWorks for use in Autodesks Revit live and Stingray (3ds Max Interactive).

This will include the basics on how to get started, and best settings for a VR experience including lighting, materials and cameras.

There will also be workflows on how best to get authoring data intoStingray (3ds Max Interactive) how to work with templates and have live links back to the authoring software for design changes.

The class will cover a section on vray materials and how they work with Stingray (3ds Max Interactive) and how to get photorealistic VR environments with core settings, light probes, and light baking.

ArX Solutions is a top U.S. visualization firm founded 19 years ago. We’ve created more than 5,000 images and over 200 films and animations. At the beginning of 2015 we were asked to create a film with live actors to show the vision for the New Waldorf Astoria. There was a big catch: it had to be finished in less than 30 days from beginning to end. In this class we will show the different steps taken to make this happen. This includes the script creation: coming up with a good idea; the storyboard: communicating our ideas to the client; the 3D when there was no design in place: the charrette process and work on site with the designers; and the green screen production. We will also cover tips and tricks; how to plan the shots in a way that work for a short timeframe; using 3D Max software and optimization of the rendering times through different scripts; the post production: blending all the pieces together; and the audio track: how it is as important as the visuals.

More and more architectural studios are tasked with delivering renderings as part of their communications with their clients. These renderings have become powerful and important tools to help clients understand the vision for their projects and to help approve the major milestones during the design process. Understanding how to compose an image to convey the desired message has become increasingly important. Understanding the basic rules of composition and how to engage the viewer using composition is the foundation of successful communication. Our class will teach storytelling through composition and will capitalize on the team’s design skills to create compelling visual communication tools that will enable class attendees to be more efficient and effective in their communications with their clients.

How do we define our roles as visualization artists in the process of creating high-end quality marketing images? Who controls the image? How do you create a productive and inspired process when different design disciplines want to push their own ideas? It's the architect's building, the developer's money, the interior designer's space, the graphic designer's brand-and they all want to push that upon the visualizer's image. How do we as an industry keep control of our work while still working with and within the bounds of the other disciplines involved, while keeping everyone happy with the process and the outcome?

This lecture will cover the current visualization process in the automotive sector and the integration into the product development process. On this basis, a great future scenario shows and explains the benefits of high-quality visualization to the department’s development, production, and sales.