Objective and quantitative performance measurement is increasingly critical to successful AEC firms and their projects, yet executives, managers, and project teams are often unsure about what to measure, and how, in order to proactively monitor performance. With proven methods, international case studies, and interactive exercises, Strategic Building Innovation•bimSCORE (SBI•bimSCORE) will demonstrate the practical implementation of targeting methodologies and key measures of performance developed at Stanford University’s Center for Integrated Facility Engineering (CIFE). These techniques have been applied to over 165 AEC projects, adopted by owners, agencies, consultants, and contractors internationally, and proven to provide objective insight informing and justifying management decisions. Though these methods are broadly applicable to many facets of firm and project performance, their application is particularly valuable in navigating BIM and technology adoption decisions.