Autodesk University
Industry Talk    AS128360
Virtual Reality in Urban Development: City Planning, Design Review, and Marketing
Autodesk University
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We'll discuss visualization in virtual reality (VR) using large city data sets to plan, design, and market developments. Topics will include documenting cities through photogrammetry and how to utilize real-time city models in planning and design review. Using our highly detailed 3D model of San Francisco, we'll demonstrate the power of VR technology with a series of experiences at different phases of the project lifecycle. We'll showcase use scenarios for city planning, communicating, and marketing of hotel, commercial, and condominium development. This is not a step-by-step guide to creating VR experiences. We'll walk you through the streets of rapidly developing San Francisco neighborhoods. You should expect to gain a basic understanding of unique solutions possible for common challenges that developers and architects face.


  • Gain awareness of VR and how it can be used to market real estate
  • Gain awareness of VR and how it can be used to visualize and review designs in urban context
  • Become knowledgeable about visualization
  • Gain an understanding of the workflow to create content