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Personal Design & Creativity
We’ll create great branded content—then watch its value multiply as our community engages with it and riffs on it, making it uniquely their own.
We’ll distribute your creative projects freely through various channels to reach our community.
They’ll evangelize your brand and connect with it across their own influencer networks.
A Mike’s Hard Lemonade bottle does double-duty as a branded tent stake marker, preventing midnight tent tripping hazards. #mikehacks
To highlight in-store programming, we partnered with The Home Depot to bring the Instructables community to their lighting and electrical hub.
Every apartment needs awesome furniture, so why not make your own? This coffee table contains LED strips that light up into various customizable patterns and colors.
The lights are controlled by a RadioShack Arduino and a hidden button, and the entire thing is battery powered so there are no cords.
We attract more than 25 million individuals who are anything but average.
Our audience includes knitting experts, custom furniture designers, and robot creators, among others. More than 50% of our traffic comes from mobile.
Custom contests, beautifully branded collections, and unique sponsored content engage our audience with seamless and native brand integration.
Users become brand evangelists, distributing content across social channels and amplifying your reach.
Average number of minutes spent per user on a project
Number of Instructables created per day
Number of project channels on Instructables
The m/ Age explores the intersection of millennials,
making, and media as well as the impact on marketers and brand advertisers.
Instructables helps brands connect with an elusive audience : highly engaged, creative millennials.
Facing the toughest job market in years, millennials increasingly rely on themselves to create the things they need.
This demographic poses a challenge for brands: how do you connect with a group of innovative makers who are reluctant to shop?
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